When you look at your private practice, do you see a brand? Or do you just see consultation rooms for the individual specialist doctor that you are?
In this article, I willl explain the importance of responsive web design for doctors and specialists. Case studies per subspecialty included.
In this article, I’ll explain why updating your website content may improve your Google rankings.
Let’s talk about the most spectacular and yet very common medical marketing mistake. Let’s also talk about medical marketing best practices so you can avoid that mistake. A hint?
Do you find yourself using both concepts interchangeably when you discuss lead generation tactics for your practice? The confusion is not just about the words.
Say you want to jump into the most effective medical marketing tool, video. You get videos made, or you capture them on your smartphone. How can you get rid of those annoying YouTube ads at the start?
Many doctors ask us what the difference is between “premium” and “standard” medical website design.
What if a YouTube channel could create at least three significant and spectacular changes in your private practice this year?
As you prepare to transition into private practice, understanding the business aspects of your medical practice is essential. With this simple checklist, our focus is on attracting patients
If mandatory vaccination applies to customers in a health studio, how about patients and their partners attending your rooms in private practice?
This case study helps hospital teams understand the importance of individual business development per independent specialist practice.
As a doctor in private practice, the last 24 months have been stressful and depending on where you live and work, a pandemic response plan can mean different things.
This post will save you tens of thousands of dollars this year, simply because you will avoid the big medical SEO pitfalls that cause many doctors to make…
Discover why now is a good time to radically transform your online presence as a surgeon or a specialist doctor.
What is the connection between the success of your private practice and the quality of your interior design?
For this article, we spoke with Dr Nick Tellis, General Practitioner at Partridge GP in Adelaide. What we wanted to find out is how GP referrals to specialists really work.
Your online marketing is pivotal if you want to keep the inflow of new expecting mums stable, and that is why we have compiled this ‘starter kit’ of failproof marketing ideas for your obstetrics practice.
With Google Business messages, your practice team can start chatting with a patient from the moment they find you on Google Maps or through your Google Business profile.
Managing a private health practice, your role spans a wide variety of tasks.
The moment you apply this failproof brand logic to your private practice, you will create a spectacular change.
If your online visibility depends on Google Ads, you are probably familiar with monthly invoices issued by Google.
The majority of negative patient reviews are about the customer experience. That is why this roadmap to better reviews focuses on what you can do.
Does your private practice experience digital competition? It’s this feeling that other specialists are often more visible online…
How do you drive more patients to your private practice? As a hospital, how do you drive results?
Page headings are an important aspect of the way your web pages are built and they tell your users what the content is about.
Integrated medical website design means that when your website is built, the process also includes the actual content.
Find out how leading doctors use Video SEO to drive more patients to their practice and to build a leadership profile.
In this article, we focus on the 6 most important SEO strategies to get your medical practice to the top of Google.
Your online reputation supports the business growth of your private health practice and in this article, we look at four failproof ways to nurture an impeccable online profile as a doctor.
The five strategies we cover in this article can be used to simply get more patients.
Adding your modified opening times to your Google Business profile may seem like a minute detail as you manage a busy medical practice.
In this digital era, online visibility is key, and local search engine optimisation or SEO is essential to grow your practice. So let’s go over the essence of local SEO for surgeons and specialist doctors.
Let me take you on a visual journey, inspecting 9 great doctor website designs. They come straight from the creative desk of our medical marketing agency
In this article, I will explain seven healthcare marketing action steps that improve your Google ranking and lead to a successful medical practice.
In this article, we cover the essence of content marketing, the timelines that are involved, the place of backlinks and Google Ads and how to navigate the world of search-engine-optimisation tips out there.
Let’s go over healthcare trends that are now critical components of your career as a doctor. They evolve around building an active personal digital profile now that patients spend more time online.
Video on a medical website has tremendous power so let’s go over the consumer habits in healthcare video marketing, inspiring examples and some key aspects to get started in the most effective way.
The Australian Government has just allocated $106 million to make telehealth a permanent reality in the primary healthcare system. So how ready is your practice to embrace the change?
Improving health literacy and increasing your overall visibility can go hand in hand. And as you will see, it also enhances your reputation.
Consumers and patients get targeted ads in their regular news feeds, disguised as headline news.
If you were thinking of buying followers for your social media profile as a doctor, think twice.
In this article, I will share a few key insights you can use to reflect on your domain name choice.
When you start practising medicine outside the realm of the public service, one of the key areas to get familiar with is the advertising and marketing regulations.
Telehealth, new online tools, a rapidly changing landscape full of tools, software and technology. And yet, you could be at risk because you haven’t paid attention to your privacy policy since the fax machine was installed.
You could be the specialist who recently started streaming live and leads webinars. Or you could be the doctor who regularly states: ‘Oh how I hate Zoom’.
Yes, it does, but long blogs for the sake of it won’t make a big difference. Your content needs to be relevant to your target audience
Legal action, negative reviews, social media posts…The pressure is on when you have a business to run on top of your time spent in theatre or in consultations.
In recent months up to 1.2 million websites suffered from a data breach at GoDaddy…
If you have been putting off any strategic effort to build a strong online presence, take a moment to go over these 5 medical marketing myths with me.
Healthcare marketing has taken a turn towards more digital and more online. We help you stay on top of the latest evolutions with our webinars and masterclasses.
When visitors land on your medical website, either through your ‘homepage’ or through a search engine optimised content page, they will check you out.
The future of artificial intelligence or AI in healthcare promises a radical innovation with better images and less clunkiness.
If you have been looking for fresh, easy-to-grasp marketing techniques for your clinic or private practice, check out our top marketing ideas for clinics, specialist doctors and surgeons.
We will show you how you can start with your brand, design the DNA of your private practice and add commodities and logistics later.
In this article, I will explain how to set up a futureproof profile for your medical practice and how you can claim your business in case you have lost your login details.
As a specialist doctor, one of your most failproof marketing techniques is a successful GP blog.
Analysing the success stories of leading doctors in private practice, we see these 5 best practices in action. In this article, we catch up with Expert Business Coach Dr Todd Cameron who helps GPs scale their practice.
Are you unsure how your online presence is supporting your practice? Assess the main reasons why you may be losing patient leads and income.
Our exclusive focus on private practice growth leads to astonishing techniques to get more patients and GP referrals. 5 blog tips…
A funnel is a proven marketing technique to gently guide the prospective patient towards a decision. In the business context of your private practice, the ideal outcome is that you become the preferred specialist for this particular patient who ‘enters’ your funnel.
First impressions count and in this article, I go over 7 best practices to turn your average online presence into a great one.
In this article, I will share 4 tips to build a credible social media presence for doctors.
It’s one of the common questions my team gets: How do we get more patients?
These three unique writing power tips will help you increase your patient traffic and I will tie it all together for you in a short video.
In this article, you will discover 8 styles and examples of brilliant healthcare video marketing.
What does leadership mean for you as a specialist doctor? We spoke to High-Performance Consultant Jorien Staats at Direct in Focus Consultancy in Adelaide
Whenever you put your business hat on, you will look at how visible your medical website is for the surgery type or treatment you offer.
Google rarely discloses its internal recipes and when it does, we’re all over it. Because the strategies we put in place for our customers are built on quality content.
This checklist will help you look at examples, agency work and portfolios with a critical eye so you avoid wasting your marketing budget.
We have said it before and we will say it again: adding relevant high-quality content can be very powerful.
If you have been wondering why your practice website is not ranking on Google, check if the 3 most common reasons for this situation apply to your online presence.
If you have decided to start, grow or scale your private practice so it serves the right amount of patients, then this patient acquisition guide is for you.
When you reflect on what makes your private practice grow and thrive, chances are that getting more GP referrals will be a constant focus.
If you have been wondering how to grow your private practice, you may have overlooked the power of online visibility.
When you run your own private practice, communicating well with ever-changing Covid-19 restrictions and guidelines may have stirred up some emotions in your workplace over the last 18 months.
YouTube is updating its Terms of Service and it’s not good for specialist doctors who use embedded videos on their websites.
As a specialist in private practice, do you give your patient a brand experience that is consistent with your marketing messages? In other words, do you practise offline what you preach online?
Images are an important aspect of your overall web appearance and credibility as a medical practitioner. However, they also play a role in how well your website is ranking.
We are a finalist in the 2021 Australian Web Awards in the Small Business Category for incredible work on the Jeremy Rawlins website.
Medical content marketing helps you build a successful and future-proof private practice. If you are building your patient numbers and reputation, why not tap into …
When patients choose a healthcare provider, they no longer depend on the physician’s or GP referral only. More than ever, patients do …
