Gynaecology marketing agency
Why a gynaecology marketing agency?
Your gynaecology practice is a vehicle to work as a doctor and it is also a business. As soon as you start your private practice, the numbers become part of your reality. Specialised marketing expertise means that you attract and convert new patient leads in a systemised way. Not through hope marketing: the scattered marketing approach characterised by hoping everyone will just spread the word about how good you are.
The main reason to choose a gynaecology marketing agency is effectiveness. You would probably prefer a marketing partner who understands endometriosis treatment, the expectations in women’s health, the connection between routine tests, fertility and a woman’s overall wellbeing. You would definitely appreciate to get some solid data on what women actually google for when they get referred for fibroids, endo, a hysterectomy or heavy periods. Data about the content patients click on, that is.
Choosing an agency that has experience with gynaecology also means that you get a better service experience. The input process to produce effective marketing content becomes easier for you as a customer. Because we know what we’re talking about.
"As a gynaecology marketing agency, we specialise in patient search behaviour analysis for women’s health. The data we have been collecting since 2016, support every section on the websites that we build. Wouldn’t you rather have your online presence backed by research, so it creates results?"
That brings us to the main reason why gynaecologists love working with our team. The process is clear, transparent and thorough. Every strategy is unique and it can range from implementing Google Ads and SEO, to setting up your social media profiles or building a new website, all the way through to creating a completely new brand for your local market.
The bottom line is increased value for your practice as a business. Your digital marketing systems are transformed into a well-oiled machine that brings in new patients and sets you up for ongoing growth.
Gynaecology marketing agency services
Website design and development for gynaecology practices
Content creation for gynaecologists
Search engine optimisation (SEO) for gynaecology practices
Email marketing for gynaecology practices
Social media marketing for gynaecologists
Online advertising for gynaecologists
Gynaecology marketing agency case study
Being fully booked for a reasonable amount of time in the near future is probably many gynaecologists’ dream. One of our gynaecology customers is now looking at prebooked clinics for the next 6 months; that is how successful our online marketing strategy has been.
The new challenge was translated into setting up an additional umbrella brand, so other gynaecologists and physicians could be integrated in the practice. Internal referrals now reduce the wait time for the patients.
The graph below shows website visitor number increases from the early start of our strategic work, up until the latest successful campaign in one specific month in 2021. We are looking at a +267% visitor growth or in simple words tripled monthly traffic numbers since we started.
The visibility, calculated based on top rankings in Google search for relevant conditions and treatments in the catchment area, is over 30%. In the graphic below, the blue line is our customer and the visibility for the most-used-keywords-in-gynaecology that other practices have (check the lines in other colours than blue) is significantly lower.
Can you see the importance of data here? We map what typical gynaecology searches are about because we specialise in your niche. As a gynaecology marketing agency we work with you to build content that works. We measure and keep improving. We make you stand out from the competition so you get more visitors, conversions and new patient leads. More business. More growth.
Gynaecology marketing agency portfolio
Nominated for the Australian Web Awards in 2022, this website breathes class and style. Technically, this is one the most advanced websites in our portfolio with subtle animations to please your eyes.
As with any of the Digital Practice websites, we focus on quality content. It’s great for your patients (they learn), for your staff (they can refer to the website to explain something) and for your search engine rankings (Google rewards quality content by increasing your ranking).
Dr Anu Mahadik
Dr Anu Mahadik in Sydney offers gynaecology and obstetrics services. The rich content library creates an excellent visibility in the competitive Sydney market. Once patients land on one of the many content pages, they get to know Dr Mahadik and are prompted to get in touch.
The online presence gives value to patients who are just browsing the online information, by offering clear, factual and concise information about obstetrics and gynaecology and practical information about Dr Mahadik’s associated hospitals around Sydney.
Dr Tamara Hunter
Dr Tamara Hunter in Perth uses the full spectrum of Digital Practice content marketing for her private practice: Data-based content about the main gynaecology and fertility services, a clear story to introduce new patients to the culture of the practice, supported by a generous social media presence with numerous videos, live streams, clips taken from television appearances and blogs on relevant gynaecology topics.
Dr Chris Nichols
Dr Chris Nichols’ strategy was built to tell a clear story to women who are comparing gynaecologists or obstetricians. Being a male doctor is one aspect of the way leads can either be converted or not. We worked on Google-friendly content that also excels at introducing Dr Nichols’ personal views on treatment avenues, birthing methods or procedures. In other words: as a patient you are not staring at rehashed Wikipedia content. What you get is the unfiltered vision of a highly experienced gynaecologist so you know what to expect. As a result, women who follow the prompts and get in touch, already know Dr Nichols before they see him.
Dr Richard Murphy
The Positive Birth angle on Dr Richard Murphy’s website is a beautiful example of the way our strategic team goes about building a new strategy. It’s not a template. It’s not a one-size-fits-all. It’s not an outsourced job for junior marketing talent. What you see is the combined end result of strategic conversations to really grasp the customer’s vision and mission. The unique, personalised touch given to every new situation in a consultation, the birthing suite or theatre, is felt throughout every paragraph. Again, we are not just making sure the content ranks well on Google. We make sure it ranks well in the prospective patient’s memory after they have spent time on Dr Murphy’s website.
Gynaecology marketing agency
Are you ready to explore how our team can help you build your practice?
Schedule an online and free appointment with our digital strategist today.