Medical content marketing
quality content creation for doctors
"We use Google’s search data and we know what your patient is searching for. We then implement the most commonly used search terms for your specialty into your copy. That is the most effective form of SEO or search engine optimisation."
This optimisation for search engines (Google) improves your ranking. When patients search for you, reading up on the condition they have or available treatments, they find your website.
Think about the moments when you use Google. You need help with your daughter’s fourth birthday and you are looking for a local make-up artist.
"You will probably take your smartphone, type ‘makeup artist’ into Google, probably adding a location. What shows up on Google’s Page 1 is a series of results based on the words you typed into Google. And that will probably define who does the make-up at your daughter’s birthday party."
At Digital Practice, we use Google’s search data to map the content topics that are most widely used in a Google search. That is then applied to your specialty so we have detailed local data to work with when we build your content plan.
What it means is that we can now produce content that is Google-friendly by design. Google’s algorithms will see it as ‘worth displaying’ when a patient does a specific search in your area. That is what makes your website rank organically without ads.
When we write content we add the information patients are searching for, using a palatable tone of voice. It’s a craft. It’s a combination of skillsets. It’s a technique. It’s an art. It’s all of that and it creates stunning results for the leading surgeons and specialists that we work with.
Medical content marketing keeps working for you
Once you understand this mechanic, investing in quality content becomes the smartest long-term investment option for your practice. Once the initial production cost has been absorbed, your online lead generation is free. That is the important distinction between organic search and paid search.
"Quality content works for you as free advertising. Your practice can easily get thousands of clicks every month now. With Google Ads, a click easily costs $2 or more so that illustrates the importance of building good organic content."
It is a fact that Google also looks at how regularly you update your content. But there is no ongoing cost for SEO and no ongoing expense to keep attracting new patients to your website.
Strategic medical content marketing
Complimentary meeting about Content Marketing for doctors
Are you ready to learn how quality content marketing can help you grow your practice
Book a free online appointment with our digital consultant today.