paediatricians and paediatric surgeons
Why marketing for paediatricians?
Innovative marketing for paediatricians now makes use of unprecedented and detailed data. The data we extract from our daily work with specialist doctors, including paediatricians and paediatric surgeons, is a total game-changer in digital marketing and in the approach for paediatrician websites.
In simple terms: our marketing experts analyse the online search behaviour of consumers in your specialty area, and in your case, this would often be a parent or carer. The data tells us exactly what type of information people are googling for. The benefit of choosing a niche agency is that we have developed a unique and effective method to underpin your digital content marketing with data about paediatric care and paediatric surgery types.
Our customers also get a distinctive service level, simply because we know and understand the business realities of running a private practice.
"The research we perform into patient search behaviour is unique and is the key to private practice success in paediatrics. Your content is created to perform and to make you visible when patients in your area do a Google search."
Marketing services for paediatric practices
Website design and development for paediatric practices
Content creation for paediatricians
Search engine optimisation (SEO) for paediatric practices
Social media marketing for paediatricians
Email marketing for paediatric practices
Online advertising for paediatricians
Paediatrician websites and ideas
#1 Create a Google My Business profile
#2 Target the right type of patients
Within your speciality areas in paediatrics, you may have a particular interest in specific conditions. That is one opportunity to position your practice and your brand. It pays to take a moment and reflect on who you want to attract. The tone of voice you use defines the type of families who will trust and choose you. The imagery can be inclusive or not. The style and brand elements can resonate with one group and make other groups of people leave your website. As long as you have inspected this and target exactly the patients that you want to attract, there is no right and wrong, just an opportunity to become more aware.
#3 Discover topics and check what your competitors are doing
#4 Make sure your website is mobile-friendly
#5 Improve your website’s speed
Marketing for paediatricians
WA Paediatric Surgery and Urology
WA Paediatric Surgery and Urology is branded to reflect the welcoming and friendly energy of the team to parents and children. The information is organised to educate the visitor and to convey a subliminal message: This is a team of highly qualified specialist paediatricians who truly care and who will take care of your child throughout the treatment journey. The content is Google-optimised for effective visibility and lead conversion.
Are you ready to explore how our team can help you build your practice?
Schedule an online and free appointment with our digital strategist today.