Marketing for associations
for medical associations
Why marketing for associations?
Membership marketing is high on your agenda when you aim to provide value to the members of your association or organisation. In healthcare, this is not about advertising. It’s about content. We have developed a unique marketing methodology for associations based on two key concepts: visibility and relevance.
We help you achieve visibility by focusing on your current and future members. Your content is created based on the most common Google searches in the specialty area that your association represents. This makes you show up in Google searches by consumers, stakeholders and journalists.
We boost your relevance by organising your information in a palatable and user-friendly way. Your website pages cover essential topics that matter to your members and your community, in a way that reminds of a magazine article: a professional layout, a clear storyline and images that make the content easy to grasp and easy to digest.
"At Digital Practice, we bring together experience and skillsets from different areas: medical journalism, healthcare marketing, business strategy and digital media. We don’t just build your new website ; we create a channel so your association becomes a contemporary brand designed for the ‘20s of this Century."
Marketing services for societies and colleges
Website design and development for medical associations
Content creation for medical associations
Do you want to become more visible to represent your medical specialty? Do you feel you could weigh in more often when journalists speak to an industry expert? Leave the heavy legwork to us. We position your key messages so they become visible in Google search and we prepare your media section so it’s ready made and packaged for time-poor journalists. B2b and B2c communication is integrated seamlessly in content that we co-produce based on our unique process: we map the common Google searches in your speciality area and we build content that shows up when someone is looking for relevant information.
Search engine optimisation (SEO) for medical associations
Social media marketing for medical associations
Email marketing for medical associations
Membership marketing for medical associations
Online advertising for medical associations
When we use terms like online advertising and online marketing, there could be some confusion. Content marketing creates visibility on your own website, making you rank in Google without paying for ads. Google Ads can add additional visibility for particular topics, for example, your annual conference or a topic that is relevant and making news in broadcast media at the moment. We help you with strategically integrated solutions and Ads can be part of the mix if necessary.
medical associations marketing ideas
#1 Committee leadership
Your committee is an important body and it can radiate poor leadership if the online profiles are unprofessional. Quite often we come across “About sections” that have poor or absent photos, unattractive copy and no relevance for the wider community. Make sure the story in your ‘About’ section has accurate information, professional photos and some ‘sizzle’. People love to read about inspiration, motivation and commitment, more than going over abbreviations and titles.
#2 Attracting prospective members
#3 Add value for existing members
Marketing for medical associations
BVU.be, the Belgian Society for Urologists
Even when you don’t master Dutch, you can see that the Belgian Society for Urologists’s website not only looks good but is also user-friendly, informative and easy to navigate.
Why is this a great healthcare website?
- Modern and sophisticated design,
- A colour scheme that reflects professionalism and expertise,
- Easy to navigate for members and non-members,
- Intuitive user interface.
The Fertility Society of Australia
The Fertility Society of Australia and New Zealand wanted to be visible for general topics that are relevant to the fertility industry. At the same time, the Society wanted to demonstrate value to members, stakeholders and Government bodies by integrating clear and palatable information on relevant news stories. The website has a membership back-end and a publicly accessible media section with stories that are ready to be used by time-poor journalists.
Marketing for associations
Are you ready to explore how our team can help you build your practice?
Schedule an online and free appointment with our digital strategist today.