Medical marketing agency

About Digital Practice

Digital Practice began in 2016 with a clear point of view. Too much healthcare marketing felt generic, unoriginal, and disconnected from the people behind the practice. We believed medical brands deserved better storytelling, better positioning, and a more intelligent digital presence.

Where it started

From journalism and video production into a more strategic kind of storytelling

We founded Digital Practice after careers in journalism, television news, and video production. Before moving into digital marketing, we spent years producing content and covering live events, including extensive work in the nephrology sector that took us around the world. That background still shapes how we work today. We know how to listen, how to ask better questions, and how to find the story that matters.

In 2016, we decided to start a digital agency focused only on healthcare, because we felt we genuinely understood what the sector needed. Too often, medical websites look generic, feel visually disconnected from the people they are meant to reach, or speak in a way that shows very little understanding of the patient behind the search.

Problem 1: Overused clichés

Too many medical websites still rely on the same tired visual and branding shortcuts. The same blue and green palettes. The same generic layouts. The same safe but forgettable look. It creates websites that feel interchangeable, when what a practice really needs is something more distinctive and more true to who they are.

Problem 2: Misjudged imagery

Stock photography is often one of the biggest problems. It can feel staged, disconnected, or simply wrong for the audience. One of the worst examples we came across was a menopause page illustrated with a woman who looked decades older than the people it was trying to speak to. That kind of visual choice weakens trust immediately.

Problem 3: No real audience understanding

A lot of medical copy still reads like information written at people rather than for them. It may be factually correct, but it shows very little empathy, nuance, or understanding of what the audience is actually feeling. In healthcare, that matters. Patients need to feel understood, not just informed.

We built Digital Practice in reaction to the kinds of mistakes we kept seeing across healthcare marketing.

What we do best

One of our greatest strengths is listening closely and asking the right questions. That is often where the real positioning begins. Sometimes the most valuable detail is not the obvious one. It might be the dog a doctor brings into the practice every day, and the comfort that gives patients. It might be a deep commitment to family life that shapes how a practitioner connects with their audience. It might be a sports physician’s love of cricket, which suddenly gives the brand a more natural and memorable point of personality.

These things are not random. They are often the very details that make a practice feel human.

Over the years, we have helped dozens of doctors understand and articulate who they are more clearly. In some cases, that process has been deeply personal. One client once told us, “you have given my self-esteem back.” That remains one of the most meaningful compliments we have ever received.

Because that is the work, really. Every practice is different. We look for those differences, shape them carefully, and turn them into a story that patients can recognise, trust, and remember.

If you want marketing that feels more aligned with who you are and why patients choose you, we would love to hear from you.

What that means for you

When we find the right angle for a practice, the difference is obvious. A fertility clinic stops sounding cold or procedural and starts feeling more human, supportive, and understood. An orthopaedic surgeon no longer feels like just another specialist profile, but like someone patients can genuinely trust with something that affects how they move and live. A sexual health website stops feeling awkward or clinical and starts feeling safe, personal, and inclusive.

That is when the website starts to work harder. The copy feels more natural. The design feels more like the practice. The imagery stops looking generic. Search visibility improves because the content is clearer and more relevant. And most importantly, patients understand more quickly who you are, what makes you different, and why they should choose you.

That is what we have been building since 2016. Not generic medical marketing, but websites, brands, and positioning that make practices easier to trust, easier to remember, and much harder to ignore.

Let’s find what makes your practice different.

Get in touch

We’re Kris and Els, and together with our team, we look forward to working with you. We’re Belgian Aussies who have called Perth home since 2009 and have loved building our life here. At Digital Practice, we are the people at the heart of the business; the ones who take ownership, stay accountable, and care deeply about doing the work well. We value long-term relationships and genuinely look forward to helping your practice grow.

Els, Co-founder and creative director

Once you become a client, Els is your main point of contact. She leads the Zoom meetings, listens closely, guides the review process, and works with the team to shape the marketing deliverables that bring your practice to life.

Kris, Co-founder and managing director

If you are thinking about working with us, Kris is usually your first point of contact. He manages the admin side, supports the early conversations, and helps get everything in place before the real work begins.

Our customers

Trusted by healthcare professionals across Australia.

We work with surgeons, specialists, and hospitals. From solo practices to multi-site healthcare providers. They trust us because we speak their language and know the rules.

What working with Digital Practice looks like

From first conversation to delivery and ongoing refinement, we keep the process clear and structured. Each stage is designed to give your practice the right direction, the right assets or setup, and a smooth path to something that is ready to perform.

1

Discovery and direction

We learn about your practice, your goals, and what the service needs to achieve.

2

Strategy and setup

We define the right direction, structure, and setup for the work ahead.

3

Delivery

We create, implement, or launch the work with care and attention to detail.

For many of our clients, the most valuable part is the support that continues after delivery. Our ongoing services are designed to help practices improve visibility, stay consistent, and keep moving forward over time.

Fast and responsive
We solve most requests within 24 hours and move quickly from idea to live content.
Deeply specialised
With 10+ years in the medical space, we speak your language and know the rules.