Video hosting for medical marketing
YouTube is updating its Terms and it’s no good!
YouTube is updating its Terms and it’s no good!
Els Van de Veire
May 22, 2021
Update 20 Dec 2021: This article is about video hosting for medical practices. For information about medical website hosting, please read What doctors must know about cheap medical website hosting
When you are looking for more information on domain names and domain name hosting, please check out this article: Read this first before you choose a web domain as a doctor
YouTube’s right to monetise
Video hosting ads
Though YouTube has been a great video hosting platform since it started in 2005, there have always been a few downsides.
Until now, the worst disadvantage of YouTube was the “suggested videos” feature, at the end of each video which showed videos of your competition, directing your viewers to your competitor’s content.
But what is about to happen now is worse; much worse.
This week, YouTube has announced a change in their Terms of Service for their users outside the United States.
In short, YouTube has the right to monetise all content. Ads may appear on your videos and in front of them, even if you have disabled that feature in your YouTube settings. Who is to say these ads won’t be showing your competition?
The new Terms will take effect on 1 June 2021 for users in Australia. By continuing to use YouTube after this date, you are agreeing to the new Terms.
This is what YouTube has to say about the matter:
What does this mean for you as a doctor?
Video hosting with competitor’s pre-roll ads
Since the day YouTube was launched you were able to watch content for free. But as we all know, there’s no such thing as a free lunch. YouTube makes money by running ads. In Q1 of this year, its revenue went up by 49% to a dazzling $6 billion (USD). No coincidence, since it started rolling out this Terms update in November 2020 for its United States users only.
So what does this mean to you, as a medical practice?
Video creators like yourself should be aware that ads may start appearing on some of your videos at any time. Imagine your video on gastric sleeve surgery having a pre-roll ad for your competitor’s bariatric surgery clinic? Or, and I don’t know if that is worse, your fertility clinic’s video about the cost of IVF starts with an ad for cheeky-looking baby shoes?
Now google “How To Run YouTube Ads On Your Competitors Videos” and you’ll know what some of your competition may be looking into while you are reading this.
Migrate your videos to Digital Practice’s safe and ad-free video platform
Ad-free video hosting for medical practices
Video is a fantastic tool to create patient engagement. But pre-roll ads on YouTube are videos as well, and you don’t want your prospective patients to leave your medical website before they even have seen your content.
That is why Digital Practice offers a safe video hosting space, free from ads. So you don’t have to worry about pre-roll ads run by your competitors or companies your medical practice does not want to be associated with.
What else does our video hosting solution offer?
- Fully customizable player: we can change the player’s colour, add your own branding, add a call to action and add social media sharing buttons
- Interactive video tools: engage your viewers with interactive links displayed right on your videos.
- Integrations: Connect your videos with tools you already use such as Mailchimp or Keap, and dozens more
How do I move my videos to your video hosting platform?
First, we have to download your videos and upload them to our hosting platform. We charge a flat fee of $50 per video.
Then we embed each video on your website. A flat fee of $19 is charged for embedding each video. So for as little as $69 per video, we can migrate each video to a safer and more qualitative solution without ads.
Cost of monthly video hosting?
Because we guarantee an ad-free video hosting solution, a monthly fee is charged for using our servers.
- 1 to 3 videos: a solution for medical practices with only a few online videos: $29/m
- 4 to 10 videos: a solution for practices with a limited amount of videos up until 10 videos: $59/m
- 11+ videos: unlimited amount of videos ideal for practices who have already a lot of videos or want to grow their practice with unlimited videos: $59/m (10 videos) plus $2/m per extra video. For example, if you have 16 videos, your monthly video hosting fee is $71 ($59 + $12).
We understand that you want a hassle-free solution for your videos on your website. Our video hosting does exactly that and more.
Want to know more, why not book a free meeting with Kris to discuss your video needs.
Schedule a free appointment
Are you ready to explore how Digital Practice can help you build and grow your medical practice?
Schedule an online and free appointment with our digital strategist today.