how to rank in google
How to rank in Google as a doctor?
How to rank in Google as a doctor?
December 16, 2021
How long will it take to be at the top in Google?
ranking high in Google as a doctor
Backlinks? Google Ads? SEO tips and tricks?
how to rank better on Google
Search engine experts have different opinions about backlinks and quite often it is smoke and mirrors. Genuine backlinks are links to your website content from a highly respected source: the website of a local hospital, a media outlet, a medical reference platform that has a long history and a quality reputation.
You will often be presented with SEO packages that do not involve replacing your website, or the content on your website. Nor do these services include any ongoing improvements to the actual quality of your website back-end (technical SEO) or the paragraphs and sections about your key treatments. So what are you paying for? Quite often, an SEO package or SEO services simply means that a number of backlinks are built for you every month.
This type of service – with a little bit of smoke – can easily be presented as work that has been produced, but it often does not survive an assessment by a qualified expert. It wouldn’t be the first time I found a customer’s backlink, provided by an SEO provider, on a German travel blog as a comment added to a photo that shows Berlin…’Dr SoAndSo is the best orthopaedic surgeon in Brisbane’… let’s agree we will just call this spam.
Spammy backlinks are links that are just posted randomly across the internet. They are not on your local hospital’s website, or on the local newspaper’s web pages. They only justify your SEO bill, not your strategic return.
We can be milder about Google Ads because at least, this is a transparent business model. You pay-as-you-go, bidding for clicks attached to the keywords and locations you target. Bear in mind that this would be the very shiny and expensive billboard guiding customers to your restaurant.
If the outside wall, doors and windows, the interior, the staff, the furniture and the menu are not up to standards…the best cook in the world could be sitting in your kitchen empty-handed.
Surgeons who pay a lot for Google Ads with no content on their website would typically be frustrated about the Return on Investment and give up after a while.
SEO Tips and Tricks
SEO Tips and Tricks all revolve around the same reality: Google gets better. Google’s artificial intelligence has improved its capacity to discern really valuable content from keyword-stuffed nonsense. Moreover, Google is now far more capable of detecting the search intent of your potential future patient! The one and only SEO tip we keep sharing is our biggest truth about medical websites: Focus on publishing educational content the right way, and you will win!
The data-driven answer to Google visibility
SEO for medical websites
Why specialist doctors need content marketing first
google ranking for doctors
Can you now see how a successful marketing strategy for your private practice requires a focus on content? The shift in medical marketing is happening as we speak, and it moves us away from just looking at medical websites as a technical commodity.
The medical website that represents your reputation as a surgeon or specialist is your channel. It needs vision and ongoing care to flourish.
Once you see how the knowledge about google ranking can be applied to your practice, you can take this one step further. You can define the desired visibility for any number of treatments or surgery types, strategically plan your investment in content over the months and years to come and take control of your online profile to stay ahead of the competition. And if you are starting out in private practice, having tangible data to work with and a clear understanding of google ranking will give you more peace of mind.
This is why we often come to the conclusion that social media, including social media advertising, or Google Ads, are probably not the first thing to look at.
When you want to be visible, the first job at hand is to find out exactly what your patients are currently typing into Google, so you can put an end to blindfolded hope marketing.
Pitfall warning: Occasionally, doctors, healthcare providers or medical businesses will first create a new website, and then look into SEO services to cover their search engine optimisation. I often refer to this as building a house with two bricklayers, to then discuss structural requirements with an architect and a structural engineer once you have the keys and are moving in… Does it make sense that the engineer would have been involved at the start to really guarantee the structural quality of your new home?
Five quick takeaway messages about Google ranking
medical website content
We’re here to help
free consultation about medical SEO
Everything starts with being clear about your direction. We help doctors and their practice management teams fine-tune their vision before a digital campaign is created. Make use of our obligation-free offer for a 30-minute strategy session so we can help you understand how to rank in Google as a doctor.