4 ways to get more patients with online reputation management
Your online reputation supports the business growth of your private health practice and in this article, we look at four failproof ways to nurture an impeccable online profile as a doctor. In times of ‘more digital’, applying these best practices will help you attract the patient volumes that you need to run a successful practice.
4 Ways to get more patients with online reputation management
December 25, 2021
The underestimated impact of your online reputation
online reputation basics for doctors
"You can look at your medical website as a static online brochure. Or you can be a leader and consider it a 24/7 channel that amplifies your message for the community. We help you make the transition so you can influence general practitioners and patients so more people choose you as their specialist."
When we work together, we work on the information and we make sure the values of your practice are engrained in your online profile. The way the information is combined with images and graphics changes the experience for the patient. Let’s not forget that anyone who has a health challenge is vulnerable and looking for that human touch.
We help you communicate in a way that is about the patient. Not just about you and your practice. Our data shows that this keeps patients on your website for longer and it helps you increase your conversions, in other words, your patient numbers.
#1 Create a blueprint for your online reputation
marketing plan for doctors
The strategic marketing plan for your medical practice is the blueprint for your digital reputation. The fact that you get strategic about this, makes all the difference. From trial-and-error campaigns with tactics such as Google Ads, Instagram or email marketing…to a well-oiled machine.
This is where online reputation management for doctors becomes part of your business DNA. You plan your goals, you bring in relevant data to understand what patients are searching for in your niche, or what makes general practitioners spend time going through your content.
The blueprint – or the marketing plan – has a clear focus, which is to build and improve your online footprint. For doctors, online marketing means understanding the advertising guidelines applicable in your jurisdiction. It also requires an understanding of the patient journey, the competitive nature of your specialty and the personalities of your team members.
The end result of this work is a clear plan to build the content on your website, populate your social media accounts, and make the content work together to drive new referrals for your practice.
#2 Start seeing Google’s first page as prime real estate
google visibility as a doctor
#3 Increase your referral stream with LinkedIn
linkedin marketing for doctors
#4 Work with a dedicated medical marketing agency
compliant medical marketing
Let’s get to know each other
marketing advice for doctors
When we have our strategy session, it’s not about sharing generic marketing advice for doctors. We will talk about your practice, your goals and the options to make your online reputation work for you so you create the practice you have in mind. I look forward to meeting you!