for dentists and dental surgeons
Dental marketing company
You specialise in excellent dental care – we specialise in marketing for medical niche industries such as dentistry. That is why, with Digital Practice, you get marketing campaigns based on local market data. We map patient search behaviour and google searches linked to the exact types of dental care that you offer at your practice. Because we are specialists, we ask the right questions before we build your strategy. We define how much business depends on family dentistry, which type of implants you offer your patients and how we can build your brand story around the topics that consumers google for in the area of dental care.
With Digital Practice, our focus is on growing your business. We integrate business planning, brand positioning, online marketing and make use of our extensive sets of data, mapping the exact questions consumers ask Google, about general or specialised dentistry topics.
"The data we collect to build dental websites are a unique power tool for dental marketing. The strategy we propose for your website, your socials, your SEO or Google Ads, is built on market research. That is why we multiply our customers’ patient numbers and turnover."
The reconnaissance process we do as your dental marketing company before we build your online presence is essential. We get to know your practice and your catchment area. Then we define the strategic steps to grow your practice: a new website, additional content, SEO optimisation, pay-per-click campaigns or social media posts. Ideally, the tactics have a compounding effect and bring in the right volume of new patients in the next 12 months.
Dental marketing services
Website design and development for dental practices
Content creation for dentists
Online marketing for dentists is not like campaigns to sell more smartphones. Patients want good outcomes and they want to trust their dentist. That is why we build your content on two strong pillars: data-driven content to explain procedures, services and treatment options. And, equally important, a story that allows prospective patients to get to know you, so you start building rapport and trust as your content educates people about different aspects of dental care. The biggest merit of our Digital Practice dental marketing services is that the content kills two birds with one stone: it attracts and converts.
Search engine optimisation (SEO) for dental practices
Dental website SEO comes with many pitfalls. Often subcontracted and outsourced, the delivery of the service often depends on overseas agents with no connection to your catchment area whatsoever. At Digital Practice, we define optimisation as great, data-driven and relevant content that is presented in the most professional way to attract patients, get their attention and prompt them to take action. Whether it’s making an enquiry and starting a conversation with you as their potential new dentist, or making a booking for a specific service. Dental website SEO is an advanced process and is best done by a dental marketing agency with experience in your local market.
Social media marketing for dentists
Email marketing for dentists
Starting new conversations is the backbone and main goal of any dental practice marketing campaign. Why? Because digital only becomes valuable when it enhances your conversations with real people. We have developed a proven funnel model to start that conversation from your website, so your dental marketing doesn’t stop with celebrating high website traffic numbers: we turn it into a daily lead generation system that helps you grow your practice week after week.
Online advertising for dental practices
Sometimes, online advertising is mixed up with online marketing. Advertising at its core refers to paying for space. The Content Marketing solutions we have discussed earlier can be compared to purchasing land and building your property. Advertising comes in two main forms when we discuss local marketing for dentists: Google Ads or Social Ads. With Google Ads, we target specific Google searches that don’t result in top Google rankings for your practice at this stage. With Social Advertising, we target people with leadership brand positioning content so your target audience remembers your name when they want to find a dentist.
Dental marketing ideas
#1 Build a brand for your dental practice
You may have done some homework to build your brand: a letterhead, a business card and signage. The strategic work we can help you complete goes further: how is your practice positioned in the local market? What do patients remember when they find your online profile and how do they feel about you becoming their new dentist? We don’t shy the big questions and finding answers with you as our customer is how we create a bigger and more effective visual and verbal brand for your dental practice.
#2 Target the right type of dental patients
#3 Create a Google My Business profile
#4 Discover topics and check what your competitors are doing
#5 Don’t compromise on image quality
Dental marketing agency examples
Family dental practice NewSmile Dental presents general dentistry topics in a comprehensive overview with lots of images and educational content about conditions and treatments. We believe that web marketing for dentists benefits from a medical approach, clearly explaining causes and treatment options, rather than just displaying bad or perfect teeth. On this website, we present the team and the values of the practice so patients feel as if they have already had a consultation when they have spent some time on the website.
Complete Implant and Sedation Dentistry
Complete Implant and Sedation Dentistry is a practice with a specialist background. Implants and Sedation are two pillars of this boutique dentistry practice with a leadership reputation in the field of more complex dental work. The strategy is designed to cover the essential topics relating to implant dentistry and the dental website SEO work we did for this strategy focuses on sedation dentistry.
Digital Agency for doctors
Are you ready to explore how our team can help you build your practice?
Schedule an online and free appointment with our digital strategist today.