healthcare marketing webinars

Discover our healthcare marketing webinars

Healthcare marketing has taken a turn towards more digital and more online. We help you stay on top of the latest evolutions with our webinars and masterclasses.
healthcare marketing webinars

Discover our healthcare marketing webinars

Kris Borgraeve - Co-founder Digital Practice

Kris Borgraeve

November 23, 2021

30 November 2021: Mindset & Marketing Masterclass

healthcare marketing webinar

The webinar masterclass is a partnership between Digital Practice and Direct In-Focus Consultancy. What do we have in common? We facilitate doctors.

Jorien Staats, founder and principal at Direct In-Focus Consultancy, facilitates doctors to maximise impact and productivity. What does it mean to you to increase your impact? The work Jorien does with specialist doctors and surgeon builds on her corporate experience in Australia and The Netherlands, and on her experience as an athlete.

Kris Borgraeve, a co-founder at Digital Practice, helps doctors in private practice thrive. We combine patient search behaviour data with custom agency work for specialists and surgeons. Business growth, reputation management and online marketing are the core of our service offering.

 

What you will learn

  • What is the connection between your mindset and the performance of your online marketing? Discover how the most successful online marketing profiles built by specialist doctors start with self-discovery, goal setting and personal work on their profile.
  • How to build an effective online profile that attracts patients? What data can you use for your specialty to build a digital strategy that works?
  • How to combine your high-performance-mindset…with smart and cost-effective digital strategy work, so you can build the ideal private practice and thrive?


When/How/Where?

We are running the webinar masterclass on Zoom on Tuesday 30th November.

Sydney: 8 pm
Brisbane: 7 pm
Adelaide: 7.30 pm
Perth: 5 pm

Book your seat

Why getting more digital-savvy gets you more patients

medical marketing training

In workshops and webinars, we take a step back to get really clear on the mechanics of digital in the patient journey. It has helped many specialists reframe their business strategy and adapt it to a changing world.

Before: Patients would see their family physician or general practitioner. The referral would be almost automatic and there was almost no way to question it.

Now: The patient uses Google to look things up even before the GP appointment. And afterwards. And after receiving a referral. The patient is aware of the increasing level of choice and verifies the specialist’s reputation, online profile and content. Educational content and brand positioning go hand in hand to influence online relationships, levels of trust, rapport and the entire decision-making process.

Getting more digital-savvy consists of a number of areas for you to inspect as a doctor/business owner:

  • Google: Build awareness around Search Engine Optimisation basics, the impact of content marketing versus paid advertising.
  • Social Media: Gain knowledge about compliant use of social media, including GP-marketing via LinkedIn, email and funnel marketing and word-of-mouth amplification through social media in your local catchment area.
  • Video: Get familiar with cost-effective ways to use the high impact of online video, to convert visitors into new patients, establish a strong leadership profile and educate GPs or patients on your website.
  • Telehealth: Become an expert in using online communication tools such as Zoom, Viber, WhatsApp, Google Meet or other new platforms, to communicate with patients.

The webinars and masterclasses we organise for you have a clear mission: to empower you to run, own, build or manage the private practice of the future. Adapted to an era that expects you to be ready.

The best-kept secrets of practice growth

workshops for surgeons & specialist doctors

The connection with strong online content is always there when we help you gain a deeper understanding of digital, in our workshops.
If you want to do some extra research and study, check out the following popular articles in our Grow section:

Online training with a touch of media

keynote speaker

The Digital Practice team works with global medical brands, hospital groups and leading surgeons and doctors. The multi-platform content makes use of digital story-telling: video interviews, remote video production, podcasting, editorial publishing techniques and web design are combined to deliver stunning multi-media experiences to our customers and their patients.

In an era where online media consumption is now the driving standard for news, entertainment and research, we also witness an unstoppable digital trend in healthcare.

That is why our online training sessions are directed with a focus on passing on this media approach to our participants, customers and partners.

healthcare marketing webinars

Ask about our custom programs

custom training for medical teams

From a group practice to a hospital, we scale online training programs, webinars and workshops to your needs. For medical associations and colleges, we work out tailored programs to implement patient behaviour research applicable to your niche.

Custom programs are available in English, Dutch and French for international markets.

Let's meet

Start growing today!

healthcare marketing webinars

Make a booking for the upcoming webinar using the form below.

Or if you want to discuss a webinar partnership, book a 1:1 consultation to discuss.

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