Plastic surgery marketing
for plastic surgeons
Why choose a digital agency that is specialised in marketing for plastic surgeons?
Plastic surgeon marketing company
Why do people choose you as their specialist? They see the value that you bring because you are not a general health practitioner. Why do plastic surgeons choose Digital Practice? Because we bring more specialised expertise to the table when we do your marketing. For example, data and research about patient search behaviour in the field of tummy tuck procedures, breast enhancement or rhinoplasty procedures. Over the years, we have mapped market research based on what patients google for in plastic surgery. Once you explore the exciting niche area of keyword research for plastic surgeon marketing, you will clearly see the growth opportunities for your business.
"The ongoing market research we perform at Digital Practice gives us data to underpin your strategy. Every paragraph, and every section on your website, is optimised to make you stand out from the competition. That is where more patient leads come from."
Your days and weeks are dedicated to helping patients, managing your clinics and your work in theatre. Every now and then there is a moment to sit down and reflect on the direction you choose for your practice. Sounds familiar? The need for a proven methodology in plastic surgery marketing is real and it can focus on different areas of business growth: Creating a new brand, building your new website, optimising your Google visibility, spreading the word on social media in your local community, using video to establish your leadership position and educate, or implementing Google Ads for an immediate visibility boost.
Perhaps you didn’t know there could be such a thing as a plastic surgery marketing company. No matter what type of marketing boost your practice needs at this stage, book your free 1:1 Zoom meeting and we will identify what would be the most cost-effective first step to grow in the next 12 months.
How can we help?
Digital marketing plastic surgeons
Website design and development for plastic surgeons
Content marketing for cosmetic surgeons
What is content marketing in this day and age? It means that we aim for organic ranking in your local community when patients do a Google search for plastic surgery. We aim to rank without Google Ads, only based on having great content pages in place. The data we collate tell us exactly what patients search for in the area of plastic surgery procedures, and we use that data to build your content so it attracts, converts and gets your brand story across. In other words, it builds rapport so patients feel as if they have already met you. The reason our content marketing strategies deliver ongoing results is because we measure and optimise as time goes by, so you can build and grow your practice quarter after quarter.
Search engine optimisation (SEO) for plastic surgery practices
Social media marketing for plastic surgeons
Email marketing for plastic surgeons
Online advertising for plastic surgeons
5 Easy tips to boost your plastic surgery practice
Marketing ideas for plastic surgeons
#1 Build a Brand for Your Plastic Surgery Practice
What does it mean to you to build a brand? Your letterhead, business card and signage on the door? Yes, they matter, and it often comes as a surprise to our customers that we first want to dig deeper. Strategic work to build a brand around your private practice in plastic surgery means that we position you. How do you want the patient to remember the essential information about you? What do you want them to feel after a (digital) first impression?
There are a few more extremely powerful questions we go through to make sure you stand out from the competitors. We want patients to feel that the procedure they are looking into, is something they want to plan with your practice, not anywhere else. Car brands build their entire brand stories around speed, luxury or safety and consumers follow the lead without deeply analysing if the association is actually always accurate.
Our customers just love our process: we bring up the right questions and use the conversation and the answers to create your (new branding) elements: the look and feel or design for your website, a logo if needed, your tone-of-voice, and the visual style for photos and graphics.
#2 Target the right type of plastic surgery patients
Patient targeting is another important aspect of an effective marketing strategy. It starts with the clarity you create about your practice. What does it look like in 2, 5 or 10 years? Who are your patients?
Know your demographics. If certain age brackets work with smaller budgets and shop around for popular procedures, then you’re in for a competitive battle in that segment. Other audiences might be older and live in affluent suburbs of your catchment area and targeting them would need a different approach. Choose your targets wisely, and check if your content and design are in tune with the plastic surgery patients you want.
#3 Create a Google My Business profile
#4 Discover topics and check what your competitors are doing
It sounds like a complex thing and for many plastic surgeons it is a journey into the unknown but…it’s actually quite simple. You can use Google Alerts, to monitor what is being published about plastic surgery, or even your local competitors or your own name. The daily alerts can be a great inspiration to feed your blog posts with fresh content.
#5 Don’t compromise on image quality
Examples of plastic surgeon website design
Plastic surgeon online marketing examples
Schedule a free appointment
Plastic surgery marketing
Are you ready to explore how our team can help you build your practice?
Schedule an online and free appointment with our digital strategist today.