Why urology marketing?
Urology marketing can only create results when it is done based on data and research. That is why Digital Practice starts the strategic work for your online presence with patient behaviour research. In simple terms: mapping what patients google for in the field of urology. You may have an idea but once you see the exact data we collate, you will find out exactly what content is missing on your current website.
Urology marketing done by a specialist in medical marketing has other benefits. For example, a more business-oriented process to make your online presence generate more patients. General web agencies and web designers will often make it about their product (the website). We make it about your product (your urology practice) and your business goals.
"At Digital Practice, we perform ongoing market research into patient search behaviour, also for urology marketing. The data that underpins your strategy is the secret weapon to make you stand out from the competition. Simply because your content is built to perform."
Marketing services for urology practices
Website design and development for urology practices
Content creation for urologists
Why would you invest in good, optimised web content? Content is the main player in this process we call digital marketing, simply because it is essentially what patients are after. When was the last time your Google search was after an ad, instead of content? Ads can help. Content is still King, whether you like the cliche or not. We bring in market research about urology (remember, we specialise in urology marketing). We build the content that attracts and converts and we measure it continuously to make sure it keeps doing that for you.
Search engine optimisation (SEO) for urology practices
Social media marketing for urologists
Email marketing for urology practices
Online advertising for urologists
If your first thought is to look into advertising for your urology practice then the conversation will rapidly turn toward compliance with advertising regulations for health practitioners. As an agency specialised in urology marketing, we’ve got you covered. Google and Facebook Ads can be implemented without breaching any of the guidelines. Quite often we find that urologists were not aware of the power of content marketing and in most strategies, we create growth, visibility, traffic and increased patient numbers with content marketing only, without adding ads.
Urology marketing ideas
#1 Create a Google My Business profile
#2 Target the right type of urology patients
#3 Discover topics and check what your competitors are doing
You might wonder, how do I do that? Use Google Alerts to monitor content about your practice or your personal name, your competitors and urology in general. Daily alerts are also a great source of ideas for your own blog posts.
#4 Make sure your website is mobile-friendly
#5 Improve your website’s speed
Marketing for urologists
Dr Weranja Ranasinghe
Dr Weranja Ranasinghe finalised his fellowship in the US and returned to Melbourne in 2021 to launch his urology practice. The design, the brand positioning, the content and the SEO work all aligned with a clear purpose: to support the launch and growth of his urology practice both in direct patient Google searches and through GP referrals.
Dr Jennifer Kong
Dr Jennifer Kong wanted clarity for her prospective patients about the type of work she focuses on, and a clear introduction of her practice and the team for new patients and referring GPs in the catchment area. The essential aspects of urology marketing have been applied throughout the website with a focus on content and conversion.
Are you ready to explore how our team can help you build your practice?
Schedule an online and free appointment with our digital strategist today.