digital transformation in healthcare
Why you shouldn't hate Zoom as a doctor
Why you shouldn’t hate Zoom as a doctor
December 1, 2021
What is this digital transformation in healthcare about?
switch to a digital mindset
The first step to becoming an authority in the digital era
learn digital skills as a doctor
By now, even my more conservative conversation partners have slowly reduced the intensity of their ‘anti-Zoom’ feelings. After all, if some of your patients, colleagues, suppliers and network connections keep sending you Zoom meeting links, there comes a time when you focus on talking to the people who matter…rather than expressing your contempt for the way the world is turning.
Leadership and authority – whether you like it or not – are now closely connected to the quality of your online presence, skills and how you use the tools. So much change is happening as we speak, that the ‘I am not tech-savvy’ excuse can barely be seen as a smart business strategy when you operate your private practice.
Take Debra Jasper herself. Transforming the communication skills applied in her journalism career, she founded Mindset Digital to train leaders in virtual communication. We spoke about what this means for doctors, what it means to get ready for this new era and why we need to focus on clarity, more than ever before.
The digital practice. What does it look like?
time for a new digital mindset
Why journalism is the new marketing
clear communication for doctors
During my conversation with Debra Jasper at Mindset Digital, I realised that we both came from an editorial background, organising information as journalists.
Quite often, our team reaches breakthrough moments when we build a strategy for our customers, based on that expertise. We are not in the business of ‘in-your-face’ advertising, particularly here in Australia where advertising regulations for healthcare professionals are more restrictive than in other parts of the world.
That is why journalism as a background makes a difference. The analysis of your information is the first step. The summary of the information at the patient’s level is the next step. Debra calls it short, organised and skimmable, this success recipe for clear communication.
Short: We can keep that short. You know what that means.
Organised: This is often a problem with doctors. The main challenge is their own expertise, which they can’t switch off. The information overload they create is something they can’t see. It needs the eyes of a content expert to speak up and tell them that the content needs to be reorganised for the patient. And did you know that Google looks at readability and punishes you for heavy wording, long sentences and complex copy? It punishes you with lower rankings compared to the same content in clear language. Our article on Google ranking will help you understand this in more detail.
Skimmable: Making your information skimmable again ties in with how the story is told. Medical journalists at Digital Practice use publishing and broadcasting logic to build the story of a condition or a treatment, so a page feels like a magazine article. It takes you from the introduction to the conclusion in a logical way.
Double your amount of digital conversations
digital transformation for surgeons and doctors
My mentor always says that in business, the key is to double your amount of conversations. The specialist doctor in private practice benefits from this mindset.
There are so many ways to increase the digital conversations your practice facilitates. From using the Google Business chatbox functionality, to implementing video calls with patients to discuss results or reports. From posting educational videos on LinkedIn for GPs to organising a webinar for your referrers.
Once the anxiety and overwhelm are replaced by a sense of fun, innovation and excitement, the sky is the limit.
Take the first step and...let’s Zoom!
meeting about digital transformation in healthcare
Take the challenge! Let me show you how a Zoom call can actually be very effective and fun at the same time. Take a free consult, so we can go over the digital transformation opportunities for your practice. Whatever the phase your practice is in, we will look at palatable next steps so you can slowly become a digital practice, in tune with the digital transformation in healthcare.