MEDICAL MARKETING AGENCY
What does this policy cover
Summary: This policy sets out how Digital Practice collects and uses the information that we collect about you when you use the Digital Practice services. This policy also explains the choices that you can make about the way that we use your information.
1. Information we collect and its use
(a) Information you provide us directly
We may ask for certain information when you purchase a Digital Practice product (such as a username, your first and last names, date of birth, phone number, speciality and practice location, and e-mail address).
We also collect any messages you send us through the Website, and may collect information you provide in emails to our team . We use this information to operate, maintain, and provide the features and functionality of the Service to you, to correspond with you, and to address any issues you raise about the Service.
If you don’t provide your full and accurate personal information to us, you may not be able to access or use our Service or your experience of using our Service may not be as enjoyable.
(b) Information we collect from you automatically
We will directly collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser or mobile device, including the pages you visit and other information (in respect of which, please see the paragraph on log file information below) that assists us in improving the Service.
(c )Log file information
Log file information is automatically reported by your browser or mobile device each time you access the Service. When you use our Service, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information.
(d) Clear gifs/web beacons information
When you use the Service, we may employ clear GIFs (also known as web beacons) which are used to anonymously track the online usage patterns of our Users. In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. This information allows for more accurate reporting and improvement of the Service.
(e) Device identifiers
When you access the Service by or through a mobile device (including but not limited to smart-phones or tablets), we may access, collect, monitor and/or remotely store one or more “device identifiers,” such as a universally unique identifier (“UUID”). Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by Digital Practice. A device identifier may convey information to us about how you browse and use the Service. A device identifier may remain persistently on your device, to help you log in faster and enhance your navigation through the Service. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled. Device Identifiers used by Digital Practice include the Android Advertising ID and iOS Advertising Identifier.
2. How we use your information
We use the information we collect about you for the purposes set out above which we have described in more detail below:
Providing you with the Service: We use the information that you provide us to provide the Service and Products to you. This includes allowing you to download the purchased Products through a link, a PDF containing download links and/or instructions.
For data analytics: We use information about you to help us improve the Digital Practice Service and our users’ experience, including by monitoring aggregate metrics such as total number of visitors, traffic, and demographic patterns.
Customizing the Service for you: We use information you provide us and information about you to make sure that your use of the Service is customized to your needs. For example, if you tell us your sub-specialty as a doctor, to recommend packages that are relevant to you.
To communicate with you about the Service: We use your contact information to get in touch with you and to send communications about critical elements of the Service.
3. Sharing your information
(a) We will not rent or sell your information to third parties outside Digital Practice and its group companies (including any parent, subsidiaries, and affiliates) without your consent, except as noted in this section:
(c) Some of the third parties that Digital Practice may share your personal information with include providers who assist Digital Practice with functions such as:
- Customer support and customer management;
- Email services;
- Hosting and storage;
- Data labeling and machine learning;
4. Sharing with other third parties
Digital Practice will also share your information with third parties in certain circumstances, such as where:
we are required to do so as a result of a court order, subpoena or other legal requirement;
you have consented to our sharing it with a third party for a particular purpose;
The following third party service providers may process your data when you use the Products:
- Keap: CRM Customer support and account management
- Asana: Project management
- Xero: Accounting
- Stripe: Payment gateway
- Canva: Product use
- Gmail: Email support about the Product
- Helpscout: Email support about the Product
- Cloudways: Hosting and website communication
5. How we transfer, store and protect your data
6. Keeping your information safe
(a) Digital Practice cares about the security of your information and uses appropriate safeguards to preserve the integrity and security of all information collected through the Service. To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications that contain download links or other Product information from Digital Practice, at all times. However, Digital Practice cannot ensure or warrant the security of any information you transmit to Digital Practice or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. Your privacy settings may also be affected by changes to the functionality of third-party sites and services that you add to the Digital Practice Service, such as social networks. Digital Practice is not responsible for the functionality or security measures of any third party.
(b) Following termination or deactivation of your User account, Digital Practice will retain your profile information and User Content for a commercially reasonable time, and for as long as we have a valid purpose to do so. In particular, Digital Practice will retain your information for the purpose of complying with its legal and audit obligations, and for backup and archival purposes.
7. Links to other websites and services
8. Changes to this Policy
We may update this policy from time to time to reflect our current practice and ensure compliance with applicable laws. When we post changes to this policy, we will revise the “Last Updated” date at the top of this policy. If we make any material changes to the way we collect, use, store and/or share your personal information, we will notify you with a notice on our website and/by sending an email to the email address associated with your Digital Practice account. We recommend that you check this page from time to time to inform yourself of any changes.
9. How to contact us
PO Box 27
6920 North Beach WA
Published on 1st February 2021
Perth, Western Australia