Obstetrics marketing
Marketing
for obstetricians
Why a dedicated obstetrics marketing agency?
You can look at your practice as ‘the place where you consult’. Or you can look at it as a business. As soon as you set up your private practice, you become the business owner and systemising your marketing is a very smart idea. Rather than relying on hope marketing [the poor marketing vision that consists of hoping enough women will choose you as their obstetrician], you can do better.
You could choose to work with an agency that specialises in obstetrics marketing. It won’t come as a surprise that your marketing becomes more effective. The fact that our team understands the journey of the expecting mother, the questions and milestone checks, the particular expectations projected on the chosen obstetrician and the birthing method preferences…well, it helps. It helps us map and analyse the local market research based on what patients actually search for in your niche. We then have a strategy session to plan the content for your marketing, so you attract exactly the right type of patients to grow your obstetrics practice.
The process to set up your new digital identity is more efficient because our team fully understands the journey and the many questions that are relevant in obstetrics marketing.
"As obstetrics marketing experts we specialise in patient search behaviour analysis for obstetrics, antenatal and postnatal care. Imagine how you could triple your visibility by having the exact content on your website that patients in your area are googling for!"
The most important reason why obstetricians love the work we do is the effectiveness: a clear and proven process that creates business growth. Of course, your practice is unique and so is your strategy: from building an entire brand around your clinic to replacing or upgrading your website. From setting up your social media profiles to supporting your visibility with video or email marketing.
Our team has one big focus: to help you build the practice that you want. Whether that means increasing its value as a business, growing your leadership status, changing the type of patients you serve or expanding your team. We’re here to help you thrive!
Obstetrics marketing services
Website design and development for obstetric practices
Content creation for obstetricians
If you want more visitors, you need higher Google rankings for a variety of local searches. Google looks at your content with highly effective algorithms so it can keep satisfying its customers, in your case, anyone who recently discovered they were expecting a baby and anyone who is preparing to get pregnant. We help you with meticulously curated content, built around your unique story and the typical questions patients google for. By making you visible we help you build your leadership profile.
Search engine optimisation (SEO) for obstetric practices
Email marketing for obstetric practices
Social media marketing for obstetricians
Online advertising for obstetricians
Obstetrics marketing case study
The below case study takes you through the actual facts and numbers. This practice did not have any Google visibility prior to coming on board with the team here at Digital Practice. It means no rankings whatsoever on Google. So no clicks, no patients came from search traffic. And yet, women were falling pregnant and delivering babies in this community of about 1.5 million people. Action was required.
With the Digital Practice obstetrics marketing methodology applied, we are ranking number 1 for “obstetrician + city name”. As you can understand that is a critical search term and we hit the nail on the head. Another one that is now a number one Google ranking for this customer is “obstetrician + the name of the private hospital”. Low hanging fruit…patients who are telling Google they haven’t chosen their obstetrician yet, and they are adamant about giving birth in this particular hospital.
The strategy delivers stunning results! Across the board, this is now the best-ranking obstetrician in this community and half of the 54 keywords we target are creating a number one position on Google. What happens is that we are simply outperforming the main competitors with an unseen visibility percentage.
Obstetrics marketing examples
Dr Anu Mahadik
Sydney Obstetrician Dr Anu Mahadik builds visibility for the various catchment areas she serves in some of Sydney’s leading hospitals. We combined the power of the Digital Practice market research in obstetrics, with personalised story-telling and strategic content to help the patient understand the philosophy of the practice within seconds. Concise information is presented in a palatable way and future mums get to know Dr Mahadik pretty well so they can make a well-informed decision when they use the contact form or the funnel that starts a conversation.
Dr David Mincham
Dr David Mincham in Perth radiates warmth when he talks about his role as an obstetrician. His own family, his never-ending awe when he supports and assists with the miracle of life and his commitment to the role…they are omnipresent when you meet David and our team has done an amazing job converting that energy into a highly effective digital first impression.
Dr Chris Nichols
For Dr Chris Nichols we designed a unique online presence that captures the essence of decades of experience. The unique editorial process by our obstetrics marketing experts aimed for maximum authenticity: we wanted to give patients the uncensored views expressed by Dr Nichols, on relevant topics to do with birthing choice, antenatal care and maternity choices. The website is almost like a powerful initial consultation from the comfort of the patient’s home because not only do you get the information, you hear Dr Nichols talk in short videos and it feels as if you already know what and who to expect.
Dr Richard Murphy
This web strategy for Dr Richard Murphy breathes uniqueness in that it covers Dr Murphy’s vision around a positive birthing experience. The strategic sessions helped us crystallise that uniqueness in copy and images. This matters because your website is not just about attracting new patient leads. Once a future mum is on your website, you either start a new conversation or you don’t. This project shows the power of Digital Practice because it makes Dr Murphy rank and it leaves a lasting impression on visitors who are about to choose their obstetrician.
Digital Agency for doctors
Are you ready to explore how our team can help you build your practice?
Schedule an online and free appointment with our digital strategist today.
