Orthopaedic digital marketing
for orthopaedic surgeons
Why orthopaedic digital marketing?
"At Digital Practice, one of our specialties is patient search behaviour analysis for orthopaedic surgery. We have been collecting and analysing data since 2016 and we underpin every strategy with local market research and a content strategy for your main surgery types."
As an orthopaedic surgeon, you understand the reality of a busy schedule. Our creative process is palatable and well structured so we build and maintain momentum. Your strategy package is scalable: creating your brand, updating your website, launching your social media strategy, or implementing online video or Google Ads, depending on your needs.
In the orthopaedic digital marketing campaigns we develop, there is a single common element: It’s always about developing your practice as a business, increasing your capacity to attract and convert new patient leads and enhance your leadership position in the community you serve.
Orthopaedic digital marketing services
Website design and development for orthopaedic surgery practices
Content creation for orthopaedic surgeons
If you don’t want to depend on Pay-Per-Click-Advertising, organic content is essential. It means that we put in place optimised, palatable and well-presented educational content for your patients. Once they land on your content, we gently guide them to stay so they get to know you and your practice and that is how content creates conversations that become conversions (new patients). It sounds simple, yet there is a universe of expertise, meticulous work and best practices behind all this.
Search engine optimisation (SEO) for orthopaedic surgery
Social media marketing for orthopaedic surgery practices
Email marketing for orthopaedics
Online advertising for orthopaedic surgery practices
Orthopaedic digital marketing case study
Before we started, we did not have a website in place and started from scratch in a catchment area with approximately 80 orthopaedic surgeons competing for visibility. With only 10 visitors in the first month (the website went live at the end of the month), there was zero organic visibility at that stage. Now, three years later with a complete content strategy in place, 7,800 monthly visitors mainly come through organic search (88%) and there are no ads in place.
Our unique methodology looks beyond the commodity searches on Google, for search terms along the lines of orthopaedic surgeon Sydney. We collect patient search data for the conditions that you treat, and the surgery types that you offer. That local market research becomes our data source to come up with a content plan.
Orthopaedic digital marketing portfolio
Dr Sven Goebel
Mr Sven Goebel is a Knee and Shoulder Surgeon in Perth. Digital Practice was chosen to create this orthopaedic surgeon’s digital profile: new logo, new website, SEO optimisation and social media. We opted for a contemporary blue and bright lime green.
At Digital Practice, we believe in clear patient communication. That’s why we integrate quotes similar to magazine content. They allow you to explain something in plain English whilst giving you extra brand exposure.
When patients are having a procedure like a shoulder replacement, they obviously want to know the recovery process. Yet, often medical practitioners are vague about this on their websites. Check out one of the procedure pages and discover how this content has been summarised in a very comprehensive way.
Dr Mark Hurworth
Mr Mark Hurworth covers essential conditions and surgery types with quality content. That is how we attract traffic. The conversion happens through story-telling and clear communication. What patients learn about this practice is a relentless focus on accurate diagnoses, clarity about ways to avoid surgery and a focus on measuring the quality of the recovery program in a unique global research project.
Dr David Colvin
Dr David Colvin’s practice has a strong section on each of the major orthopaedic procedures, and educational sections on the conditions that may lead to these surgery types. The major strength of this strategy is a leadership profile designed around orthopaedic surgery in the context of workers’ compensation claims, and the medico-legal expertise that Dr Colvin has accumulated in this area.
Orthopaedic digital marketing
Are you ready to explore how our team can help you build your practice?
Schedule an online and free appointment with our digital strategist today.