SEO for doctors

Everything you always wanted to know to get your medical practice to the top of Google

In this article, we focus on the 6 most important SEO strategies to get your medical practice to the top of Google. Including some of the essential frequently asked questions and of course smart solutions that are easy to implement.
SEO for doctors

Everything you always wanted to know to get your medical practice to the top of Google

Els van der Veire - Co-founder Digital Practice

Els Van de Veire

December 28, 2021

#1 Check your medical website’s speed

Impact website speed on SEO for doctors

SEO for doctors
Gone are the days when patients were willing to wait 30 seconds for your medical website to load. If your website is not showing up after 2 or 3 seconds, patients will leave and click on the next search result, probably your local competitor.

#2 Make sure your website is mobile-friendly

Responsive design important for SEO

SEO for doctors

As a digital agency specialising in SEO for doctors, we always ensure that all our client websites look great on mobile too.

#3 Create a Google Business profile

Google Business for doctors and optimal local SEO

SEO for doctors

This is a no-brainer. As most medical practices are connected to one local area, local SEO is pivotal. Surely you have seen the maps appearing at the top of your search result when you do a Google search. In order to appear there, you need a Google Business profile.

#4 Publish high-quality content regularly

Medical content marketing services to optimise SEO

SEO for doctors

When we discuss SEO for doctors, it is really all about content. Why do patients google? They are hoping to find answers.

The search intent may be transactional. For example “GP near me”. The intent may be informational, for example, “remove gastric band” or “endometriosis Melbourne”. Or it may be commercial: “gastric sleeve cost” or “fertility specialist Brisbane”.

Either way, patients are looking for answers. So the content on your medical website should be useful and respond to various search intents. If patients can’t find the information they are searching for, they will obviously leave your website and go somewhere else.

#5 Get quality backlinks from your social media profiles or third parties

High-quality backlinks to reinforce your content marketing efforts

SEO for doctors

Social media is not the Holy Grail when it comes to SEO for doctors. However, it is a great way to create backlinks to your website’s content. The social media domains are High-Authority Domains, in other words, they are not just a domain, in the eyes of Google they are reliable domains.

Backlinks from newspapers are great too and have a high Domain Authority. Let’s admit, getting coverage in the local newspaper could involve hard work but it is possible.

Other great backlink websites are medical directories and medical organisations.

#6 Increase traffic to your medical website

How to create more traffic to your medical website

SEO for doctors

Google knows a lot about all of us, and they definitely know how popular your website is. This is why it matters how many monthly website visitors you have on average. Is that number similar to what your competitors are achieving? Lower – higher? When it comes to medical SEO, traffic is a ranking factor. To become really successful at this, you would use every possible channel to increase your traffic.

  • Content marketing: make sure that you answer all your patients’ questions using medical content marketing as have summarised above.
  • Social media marketing: generate extra traffic to your website by adding links to individual pages in your social media captions and always add your URL in your bio or profile information.
  • Off-line marketing: promote your website and social media profiles in your waiting room. Since people are waiting, they might have some extra time on their hands.
  • Newsletters: send out newsletters to your patients and add links to your website and social media profiles.
  • Text messages: in case you have set up text messaging to inform your patients about their appointments, add a link to your website’s contact page or to specific landing pages.
  • Advertising: Google Ads and Facebook Ads are not free, but they drive new patients to your practice.
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