bariatric surgery marketing
Marketing
for bariatric surgeons
Why bariatric surgery marketing?
The main reason is effectiveness. Would you prefer your marketing partner to understand weight loss surgery, the market situation, and the surgery types? Can you see how that creates a unique starting point?
Choosing an agency that has extensive experience with bariatric surgery marketing also means that you get better service. The input process to produce successful content marketing tools becomes easier for you.
"At Digital Practice, we specialise in patient search behaviour analysis for bariatrics. The data we have been collecting since 2016, support every pixel and every paragraph. Wouldn’t you rather work with a partner who produces content for your strategy, based on data?"
Bariatric surgery marketing services
Website design and development for bariatric surgery practices
Content creation for bariatric surgery practices
Search engine optimisation (SEO) for bariatric surgery practices
SEO or Search Engine Optimisation is a big buzzword in marketing. Whether it is new to you or you feel it is overused, it’s always good to redefine what it actually means. To us, it means strategising, creating and publishing quality content for people who struggle with obesity and who are reading up, with the intention to take action. And on top of that, it means that we measure how that content generates leads, visits, clicks and new patients over time.
Social media marketing for bariatric surgery practices
Email marketing for bariatric surgery practices
Online advertising for bariatric surgery practices
Bariatric surgery marketing case study
A word about traffic and visibility. We have developed a unique methodology to give you more control as a customer. You don’t just want to pop up in the rankings for bariatric surgeon plus your location alone. There are thousands of searches in your local community for other keywords. From ‘what is a gastric sleeve’, to ‘diet after gastric bypass’. Building content for over 50 keywords along those lines, based on local market research, we created a premium content strategy.
Excellent and uniquely optimised content on the topic of gastric sleeve surgery and gastric bypass procedures creates unseen top Google rankings (on positions 1, 2 or 3) and a 63% visibility.
For one of our bariatric surgery clients, we created a premium strategy, tracking over 50 keywords for local SEO. Based on an excellent content marketing strategy, all keywords rank on page 1 in Google, most of them on position 1, 2 or 3.
From 3% to over 63% visibility
Can you imagine what that does to your weight loss clinic? Always showing up at the top of a Google search, for a set of search terms we have identified as the most commonly used terms in that local market? It blows the competition away.
Graphs can be fun when they tell a good story. Check out the one below. Before they signed up with Digital Practice as their medical marketing agency, the customer’s online visibility was 3%. The number represents the amount of high Google rankings for relevant keywords.
In the graph, you can see the blue line (representing our bariatric surgery client) going up in March. This is when Google picked up the new website and indexed the rich content we had created.
Bariatric surgery marketing portfolio
Core Specialist Group Gold Coast
Core Specialist Group is a weight loss clinic on the Gold Coast. We opted for a clean and professional look with a blue and white colour scheme that conveys trust and efficiency. It’s designed for easy navigation, allowing users to quickly access services and contact information. The interface is straightforward, facilitating a hassle-free user experience.
Capital Metabolic in Canberra
Capital Metabolic in Canberra is also a weight loss clinic. This medical website uses a combination of whites and soft greys with a touch of green for accents, creating a clean and modern aesthetic.
Visuals play a significant role, with a large image of one of the bariatric surgeons dominating the homepage. This design choice promotes a sense of personal attention and care. Overall, the site projects a professional and inviting atmosphere, aimed at establishing a connection with visitors by highlighting personalised healthcare services.
Obesity Surgery WA
For this bariatric surgery practice, Obesity Surgery WA in Perth, we created a full content marketing strategy. Supported by data and keyword research, our process resulted in content that is optimised for the patients’ Google searches. The outcome of the strategic work: a full online profile for the practice: a new website, two social media profiles and a YouTube channel.
Visit Obesity Surgery WA or find a quick summary of the work we did here
TeenTime Bariatrics
For TeenTime Bariatrics, we took a different approach. This particular bariatric surgery practice focuses on teenagers and their parents, and on education about obesity surgery.
The starting point here was the fact that many teenagers and parents have not heard about options for weight loss surgery available from the age of 16.
Advance Surgical
Advance Surgical is a boutique bariatric surgery practice that has been applying Digital Practice strategies for many years.
From the setup and creation of the website, social media profiles and YouTube channel, all the way to creating a highly successful email marketing funnel.
Visit Advance Surgical or find a quick summary of the work we did here
bariatric surgery marketing
Are you ready to explore how our team can help you build your practice?
Schedule an online and free appointment with our digital strategist today.
