Chiropractic marketing companies
The pitfall with marketing for chiropractors appears when you have been struggling to maintain your patient numbers or to grow your practice. We apply patient search behaviour data, to map what patients search for. Across areas ranging from back and neck pain to soft tissue therapy, laser treatments and posture problems, we analyse the Google searches in your local market. Working with a specialist agency means that your team understands chiropractic. We ask the right questions about your business goals, we help you organise the information on your website and social media accounts and we look at your brand so it attracts the right patients.
As an expert agency in chiropractic marketing, we focus on growing your practice as a business. The program we create consists of business planning brand positioning, online
marketing and always starts with detailed market analysis data.
"Data-driven content marketing is relatively new and ties into the maturity of artificial intelligence in Google’s search engines. It means that Google only ranks quality content, and our market analysis tells us which chiropractic marketing content is in high demand. That is how we build an effective strategy for you that brings in patients."
Chiropractic marketing services
Website design for chiropractors
Your website has a key function in your business: in an ideal world, it attracts pre-qualified patients. It keeps them on your web pages long enough to get to know you and to take the next step: a booking. A chiropractic marketing agency looks at the soul of your practice, the culture it nurtures and the vision it has for the patient. The next important step is to integrate the design and development process in a content marketing strategy, so you have a design that inspires trust, and content that works for you.
Content creation for chiropractic practices
Chiropractic content is educational. It helps patients understand the musculoskeletal system, and the treatment types you offer as a chiropractor. We specialise in content that creates results, based on two pillars: Every paragraph is based on data, so we integrate the most commonly used Google search terms strategically across the content. In addition, we avoid doctor-speak and make it as human and palatable as possible. The patient wants to feel that you care. Emotive content uses subtle story-telling techniques and a patient-oriented tone-of-voice.
Search engine optimisation (SEO) for chiropractic practices
SEO for chiropractors is often misunderstood as a technical IT job. It’s not. Optimising your content for Google is best seen as optimising it for the patient in a way that Google can detect. For the team here at Digital Practice, it means using detailed local market research and our overall experience with chiropractic marketing, so every page is geared to create results. It attracts traffic, presents essential information in a palatable, clear and educational way, and guides the visitor toward high levels of trust and rapport. In other words, they are ready to make a booking.
Social media marketing for chiropractors
Email marketing for chiropractors
Digital Practice has created a unique email funnel marketing technique to start new conversations with prospective patients. It means that we look beyond the increase in traffic and visitor numbers: what you want is conversions so you can grow your practice and create an ongoing lead generation system.
Online advertising for chiropractors
Chiropractic marketing ideas
#1 Build a brand for your chiropractic practice
#2 Target the right type of patients
Targeting the right patients with your communication is critical, to focus your energy and to give direction to your growth strategy. Age, demographics and sociographics are at play, and if you can do an exercise around values, it will help you, even more, when you describe and visualise the ideal patient for your chiropractic clinic.
#3 Create a Google My Business profile
#4 Discover topics and check what your competitors are doing
#5 Don’t compromise on image quality
Marketing agency for chiropractors
The multidisciplinary clinic Burswood Health projects an image of holistic care and builds on decades of experience. An extensive set of pages and blogs is put in place to educate the patient on a wide variety of conditions and treatment options. The visual and verbal tone-of-voice illustrates the vision the clinic owners have, to offer the highest level of care in a combined setting with Occupational Therapists and Podiatrists.
Are you ready to explore how our team can help you build your practice?
Schedule an online and free appointment with our digital strategist today.