Marketing for psychologists
Why online marketing for psychologists?
It makes sense to see a specialist when you experience anxiety, depression or sleep problems, right? There’s a space for general practitioners to initiate the journey, yet you are the specialist who brings in advanced expertise.
The main reason why our customers get results from our approach is exactly the fact that we specialise. With years of experience in the creation of patient-oriented content, we know your industry. That is why working with a specialised agency like Digital Practice will power up your systemised marketing and create spectacular growth and results for many years to come.
"Did you know that advanced digital marketing research now allows us to measure, analyse and monitor what patients google for in the field of psychology? Digital Practice generates this data for your market and builds content that brings in more patients."
Medical marketing needs a strategic approach instead of a scattered one, and that is how we help you grow your psychology practice. We help you match your business goals with the topics that are in high demand in patient search. To boost traffic to your website we can implement Google Ads, medical SEO, or use video and email marketing combined with a social media strategy.
In marketing for psychologists, there is only one effective approach: it’s the one where everyone focuses on increasing your business volumes and the quality of your new patient leads.
Marketing ideas for psychologists
Website design and development for psychologists
Content creation for psychologists
Search engine optimisation (SEO) for psychology practices
In simple words, search engine optimisation is about producing great content. Its greatness lies in the fact that it clearly summarises facts and concepts about psychological treatments, conditions, symptoms and research, without overwhelming the patient or making them feel like a case rather than a human being. It means that this is not just about stuffing copy with keywords. It is about connecting with people through meticulously curated content that builds a connection and prompts the patient to take action (book an appointment with you).
Email marketing for psychology practices
Social media marketing for psychologists
Online advertising for psychologists
Psychology marketing case study
When we measure the impact of a Digital Practice strategy there are a number of key indicators. One is the customer telling us they are hiring more staff, expanding the number of clinics, purchasing bigger premises. Or telling us they have tripled their turnover in 2 years’ time. We love those stories because we are in the business of helping psychologists do business.
In this Digital Practice case study, we are targeting and tracking 6 very specific psychology keywords. They have been chosen based on the most commonly used search terms for items that were aligned with the customer’s business goals.
The results? 5 of those 6 have achieved a number one ranking on Google, the 6th one is ranking in position 2
As you can see, on Oct 19 2021 – the day this page was published- all but 1 keyword are on the first spot in Google. The green digit shows the progress since we started tracking. For example “sleep disorders Perth” was on position 94 (about page 10 in Google) and jumped 93 positions to position 1.
Why is this such amazing news? Because the more position 1 rankings you have for the business avenues that you offer, the more visitors you will attract to a landing page on your website. Disclaimer: This only applies when the topics you are targeting are actually in demand and when you have solid data to underpin the selection of your main topics. If no one is looking for “blue apples”, you could be optimising for decades and not do business.
The practice skyrocketed in terms of monthly website visitors. From under 600 to over 6,000, yes, that is tenfold! Over 90% is organic traffic and purely based on content that was produced based on patient search behaviour data in psychology collated over the years in this local market.
Examples of psychology websites and marketing
Jeffery & Ree
Jeffery & Ree Clinical Psychologists is a boutique psychology practice with a high leadership profile in the local market. The success of this strategy is built on a smooth integration of tactics: Google-optimised articles that actually help the patient understand common conditions. A reassuring and clear brand story. A blog that adds valuable new information and updates.
Sleep Matters Insomnia Solutions targets a niche in psychology and focuses on sleep problems. The more your online presence specialises, the more you can stand out of the competition in Google searches with dedicated quality content. The sleep-related content is supported by a blog, telling Google that fresh and up-to-date content is being added on a regular basis.
Marketing for psychologists
Are you ready to explore how our team can help you build your practice?
Schedule an online and free appointment with our digital strategist today.