Do you sense that you could gain a deeper understanding of digital medical marketing? Start here!
Getting more clicks, then more patients? Discover the importance of data-driven marketing as a specialist in private practice.
As a doctor, wouldn’t you be tempted to fill up your online profile with theatre photos and images of your team in scrubs? Find out why it’s wise to look at these 5 smart ways to use medical images.
Storytelling in medical marketing may seem like an
unnecessary element. Here’s why it’s a secret weapon.
There are many reasons to write simple copy rather than
the complicated copy on your medical website as a doctor. Read more.
Are you noticing a decline in your patient numbers as you
run your private practice? Read this to turn the tide and generate more leads
Monthly marketing content updates are a highly effective and proven way to build your online visibility as a doctor or surgeon
Hiring a marketing person as a doctor? This
checklist will save you money and help you get ROI.
Find out how to choose between an html or a WordPress
website as a doctor if you want to generate patient leads.
The call-to-action on your medical website is not
an easy marketing tactic. Check out how to use it.
Hosting of medical websites is a critical aspect
of a doctor’s reputation management. Here is why.
When you need marketing for healthcare, it is easy
to lose sight of one of the three key players.
Remote video for doctors has become a new tool to
create more outreach and attract more referrals.
By definition, marketing for a private practice is 100% local marketing. If you are lucky to attract patients from remote areas, interstate or overseas, other tactics will apply. Yet, for most surgeons and specialists, the below local marketing for doctors approach helps you grow a future-proof practice.
Do you want to build a unique practice? It starts with defining your uniqueness as a doctor. As we will find out in this article, it’s not about adding more qualifications, listing your number of surgeries performed or publishing a paper every month. Here’s what our patient behaviour research tells us.
When was the last conversation you had with a qualified marketer for doctors? I often hear stories of confusing experiences when doctors look into medical marketing. Let’s inspect what a good marketer for doctors should do, to give you an easy-to-use benchmark when you have your next conversation.
Let’s face it. Orthopaedic surgery is competitive. The number of orthopaedic surgeons per square kilometre being rather high in Australia, you want to make sure your practice stands out. Lets go over the essential marketing tips for orthopaedics in private practice.
Why would you podcast as a doctor? What are the benefits? What are the tools you need and what could be the strategy behind it? Lots of open questions. Let’s go and find some answers.
If you are an entrepreneurial doctor developing a practice, you are always looking into smarter ways to do things. If practice growth is on your radar, take a moment to zoom in on the benefits of a contemporary digital newsletter.
If you can honestly state that you always care about how your patients are feeling…you may not need this article. If you have been looking for ways to give your practice that extra human touch and make it the preferred patient choice…this article will change your life!
Many doctors have a solid opinion about marketing. It will come as no surprise because so many marketing offers are pushed in front of you and often contain high levels of promise. In this article, we offer an in-depth behind-the-scenes overview of what you should know about digital marketing as a surgeon or specialist in private practice.
As the voice of a specialty area, a College or Society, you have an important role to play. To your members, to your industry stakeholders, to the community. In this overview, we look at the ultimate how-to when it comes to building websites for societies and medical organisations.
In short: Most doctors should never have to spend money on advertising, because there is a smarter way to develop your private practice.
Medical email marketing is worth your attention, as a potential business development tactic. It will always work best when part of a strategy, and…
We thought it was worth skimming through the foundations of marketing and advertising, to understand what could be the ideal marketing mix in healthcare, to promote your private practice.
In this article, we explain how to assess your digital performance as you operate a private health practice.
If you have been ignoring the whole Google space and run your practice on GP referrals only, read this article until the end so you know why other specialists might attract more patients.
This article is a great starting point to bring your practice team up to speed with the core tactics involved in attracting patient leads.
Just as you want to engage in a meaningful conversation with your patient, she starts showing you prints from articles she found on Google.
In this article, we focus on healthcare marketing for millennials and how your medical practice can adapt to the millennial generation.
A doctor podcasting to other doctors or directly to the community and potential future patients is no longer a futuristic trend or a marketing hype.
The buzzwords are exhausting. Social media, ads, chatboxes, TikTok, funnels…We often have these beautiful aha-moments in medical marketing workshops when we bring it all back to the basics.
With digital marketing for doctors, there is a bizarre paradox. Here you are, one of the smarter people on this planet with an amazing set of academic and medical knowledge.
It makes sense to keep an eye on your reviews as a doctor. Hysterical reactions hardly ever lead to good outcomes so let’s look at the most rational way to assess the impact of doctor rating websites on your private practice.
If the disruptions in our health system are causing cancellations in elective surgery…you can choose to put your business hat on.
Let’s talk about the most spectacular and yet very common medical marketing mistake. Let’s also talk about medical marketing best practices so you can avoid that mistake. A hint?
Do you find yourself using both concepts interchangeably when you discuss lead generation tactics for your practice? The confusion is not just about the words.
Discover why now is a good time to radically transform your online presence as a surgeon or a specialist doctor.
Managing a private health practice, your role spans a wide variety of tasks.
In this article, I will explain seven healthcare marketing action steps that improve your Google ranking and lead to a successful medical practice.
When you start practising medicine outside the realm of the public service, one of the key areas to get familiar with is the advertising and marketing regulations.
Legal action, negative reviews, social media posts…The pressure is on when you have a business to run on top of your time spent in theatre or in consultations.
If you have been putting off any strategic effort to build a strong online presence, take a moment to go over these 5 medical marketing myths with me.
Healthcare marketing has taken a turn towards more digital and more online. We help you stay on top of the latest evolutions with our webinars and masterclasses.
When visitors land on your medical website, either through your ‘homepage’ or through a search engine optimised content page, they will check you out.
If you have been looking for fresh, easy-to-grasp marketing techniques for your clinic or private practice, check out our top marketing ideas for clinics, specialist doctors and surgeons.
A funnel is a proven marketing technique to gently guide the prospective patient towards a decision. In the business context of your private practice, the ideal outcome is that you become the preferred specialist for this particular patient who ‘enters’ your funnel.
This checklist will help you look at examples, agency work and portfolios with a critical eye so you avoid wasting your marketing budget.
When you run your own private practice, communicating well with ever-changing Covid-19 restrictions and guidelines may have stirred up some emotions in your workplace over the last 18 months.
We are a finalist in the 2021 Australian Web Awards in the Small Business Category for incredible work on the Jeremy Rawlins website.
