HTML or WordPress for better websites?
Once you start having conversations with a few people about medical websites, you will enter the world of tech speak. Let’s unravel some of the tech myths in regards to websites for doctors, with a focus on the purpose they serve: to manage your reputation in the online space, assist your patients with reliable information and generate referrals and leads.
Better websites that bring in patients: WordPress or HTML?
November 22, 2022
The thing about two camps: you get confused
coding a website
"No way would we encourage a doctor to order an html website. The specific needs of a health practice require a constant dynamic that involves creating new content and you do not want that to depend on someone who has to write computer code."
In the video, I explain why many surgeons, doctors and allied health professionals end up in a meeting about building their website in html. And why it is a good idea to do your research before you sign on the dotted line and before someone starts coding a website for you.
The big benefit of html websites for doctors
html websites for doctors
The benefits of a medical website in WordPress
medical website in wordpress
"It is estimated that around 1 in 3 websites worldwide are now built using WordPress. It is a CMS or a content management system and that is why it aligns really well with the needs of a content marketing strategy."
The main reason to build your medical website in WordPress is flexibility. We know that organic visibility in Google Search, Content Marketing and SEO for doctors are key points in your medical marketing strategy.
A content management system allows you and your marketing agency to constantly add new pages and blog articles based on what patients search for. The bottom line in this day and age is that better websites and better results are achieved when you start with the content.
Making the most of your content management system
how to use wordpress
"WordPress is only a framework. It can be used at a very basic level to put content on your medical website, or you can use it as the back end of a powerful content marketing system."
The technology pitfall doctors better avoid
IT and websites
Happy to create more clarity
website back end
Sometimes your main concern as a doctor is the back end of your website. How does it work, why can’t we log in, who built it, where is it sitting and what can we do to optimise it? Those are the typical questions I get on a daily basis and I would be happy to help you achieve more clarity about your important digital assets. Just book a free 1:1 Strategy Session to discuss your current online strategy and we will take it from there.