hosting of medical websites
The 3 pitfalls in hosting of medical websites
You would be surprised how often doctors misdiagnose their digital performance. The cost is a missed opportunity to make full use of digital content marketing to attract more patients. The remedy: A health check, a simple treatment plan and maybe some lifestyle changes.
hosting of medical websites
Hosting of medical websites: the pitfalls to look out for
November 18, 2022
Why many doctors underestimate medical website hosting
Pitfall 1: Digital, in general, is in your blind spot
Is your online presence in a bit of a blind spot? That often happens until the practice owner or manager understands the dynamic nature of Google visibility. In our Grow Magazine, we cover SEO for doctors in full detail and in a nutshell, it boils down to attracting leads and referrals with great content.
"Many doctors miss out on patient leads because they missed the big evolutions in Google’s artificial intelligence. Google Search is now a powerful engine that simply looks for relevant, well-organised content that patients can use to get educated about the niche area you represent."
Pitfall 2: The old-school IT guys are in charge
IT for doctors
If you associate hosting of medical websites with technical stuff and IT…Keep reading.
It’s a huge pitfall. It makes sense to classify websites and the way they are built in the tech world. And at the same time, this is why so many websites have ipsum lorum copy.
Ipsum Lorum content is the typical placeholder copy that you will find in many website templates, and when I see it on a doctor’s website, it tells me that the IT team may have been in charge of building or updating the website.
"Just like we have directors and journalists to work on the content of TV programs, and broadcast engineers to deliver the signal to the screen in our homes, the internet has evolved. Designing and building a content marketing strategy for a hospital, a clinic or a doctor in private practice, with all due respect, should never start in the IT division."
It is tempting to ask the IT guys to do it. After all, many programmers are developers. Developers become designers and website builders.
But think about the television metaphor. Would you want to be informed by a senior journalist who has been analysing geopolitics for 20 years, or by a junior graduate in broadcasting electronics who is able to build a TV studio and switch it on?
Pitfall 3: Uninformed, we took the cheapest package
cheap website hosting
"The bitterness of poor quality hosting remains long after the sweetness of cheap website hosting fees is forgotten."
Check if you are missing out on patients
How hosting is part of the bigger picture
Digital maintenance is a relatively new concept and here at Digital Practice, we take it seriously.
To hear how we manage and maintain your precious digital assets as a doctor, book a free 1:1 Strategy Session.