medical email marketing
Why use medical email marketing for your private practice?
Medical email marketing is worth your attention, as a potential business development tactic. It will always work best when part of a strategy, and let’s look at the reasons why email marketing still has its place, in a marketing world where most of our attention is drawn to the social media platforms.
medical email marketing
Why email marketing for doctors is not dead
April 26, 2022
Email, the last uncluttered digital environment?
email marketing tips for doctors
"In a way, the inbox of your potential referrers, general practitioners, other specialists or allied health professionals, is a sacred place. It means that when you do get the attention in that space, you reach your potential referrer in a professional digital environment."
Since email is a trusted vehicle for forms, attachments, medical records and other important documents, it can be considered a valuable channel to build bridges and nurture your referral network. The key is to respect the sacredness of your colleague’s inbox of course.
The link between email marketing and content marketing
email content marketing
How to grow an email list of potential referrers
list building for doctors
The failproof way to get more email marketing conversions
"Video in an email, whether it’s a newsletter or a personalised email message, triples the conversion rate (3X) compared to ordinary emails."
Did you know that video amplifies your medical marketing strategy in multiple ways?
- It adds power to your email marketing strategy
- It gives you a YouTube presence, so you are now represented on one of the essential search engine platforms
- YouTube and Google being one company, it increases your Google visibility
- Embedded videos on your medical website are a proven way to increase the average session duration or in other words, patients spend more time with your brand, not with your competitor’s.
From email marketing to integrated marketing
email marketing experts
Are we email marketing experts? For the niche strategies that involve healthcare professionals and their target audiences, yes we are. Moreover, we are an integrated medical marketing agency and we can help you unpack the tactics so you maintain an overview. Book your free 1:1 Strategy Session so we can explore the most cost-effective way to attract more patients and build the private practice you envision.