Put yourself in your patient's shoes, really!
If you can honestly state that you always care about how your patients are feeling…you may not need this article. If you have been looking for ways to give your practice that extra human touch and make it the preferred patient choice…this article will change your life!
Put yourself in your patient’s shoes, really!
July 13, 2022
What it’s really like to be on the ‘patient journey’
The patient: Sometimes I go in for another appointment and I really don’t know what to expect. It makes me nervous. In the lead-up to my consultation, I notice that I keep going back to my surgeon’s web pages, their socials and the reviews.
The smart way to map your FAQs
"Some practice managers organise a brainstorming session with the reception team and the surgeons. They gamify the process of listing the widest variety of frequently asked medical questions. Why? Because it gives them a unique database of common medical questions to work with to create unique patient education content."
The trick is to classify your most common medical questions into categories. Some questions are linked to the very first stages of a patient journey, others are typically asked at a later stage. As the specialist or surgeon, you are best placed to guide this process and help your team come up with questions they get in phone calls or emails.
The elephant in the room: the patient’s emotions
"As you put yourself in your patient’s shoes and engage in direct-to-patient marketing content, always make sure you include the emotive content. The questions that are perhaps rhetorical, are the ones that are asked between the lines. The questions about the patient’s emotions."
It’s easy to rationalise a career that focuses on surgical excellence. After all, the emotive component of our human reaction to a health concern is not the focus of Medical School.
Bedside manners are relevant – whether you focus on them or not. And if you are in private practice, you will soon notice that the main topic of your reviews and patient comments in the digital space are not about your qualifications or experience as a doctor.
The assessment is often about how it all felt for the patient.
That is why our leading strategies include this emotional component. One thing is positioning your practice around what you deliver at a medical or surgical level. Being clear about why patients would choose you for your qualities as a person is another thing. That is probably a more modern definition of bedside manners.
The thing about elective: patients have a choice!
elective surgery marketing
Killing two birds with one stone: the Google gain
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strategy for doctors
A marketing strategy for doctors, specialists and surgeons always starts with an assessment of your business goals for the practice. Soon after that, we turn our attention to what your patients want. Beyond treatment, they want clarity and trust. Our content strategies can deliver that and I look forward to showing you some of our live demo materials in a 1:1 session so you can develop your practice and focus on what matters most.