marketing for healthcare
In marketing for healthcare, it takes 3 to tango
Listening to surgeons and doctors every day, I come across interesting trends in marketing for healthcare. The ‘3 to tango’ model we have come up with at Digital Practice redefines the way medical marketing is set up and executed. In order to succeed, it is a dance between you as a doctor, your marketing agency and the patient!
marketing for healthcare
Marketing for healthcare businesses in a nutshell
November 17, 2022
The dance moves in a few lines
The worst way to do marketing as a doctor
worst medical marketing ideas
The better way to do medical marketing
"The setup, the attitude and the approach are not in line with modern medical marketing requirements. In today’s digital landscape, a doctor needs an ongoing performance and content strategy to keep generating referrals and leads. The easy way no longer cuts it and yet many medical marketers hold on to old-school tactics."
Let’s strip apart the old method and replace it with better habits:
Having different providers inevitably leads to the blame game. That’s not our responsibility, ask your developer. We only do your SEO, ask your hosting company. Medical marketing is about managing all online aspects of your reputation as a doctor, and better marketing results are achieved when there is a mindset of overarching strategic planning and ownership.
Google visibility is no longer about doing some quick IT tricks on an existing website. It starts with the vision behind your practice, your focus treatments, the data about what patients are searching for and a clear integrated vision to produce content on a regular basis.
Strategy for medical marketing relates to business planning, business development, content marketing and SEO, as well as the use of formats that are effective in building influence. The secret to better marketing performance? Strategically integrating all of that and avoiding the too-many-cooks syndrome.
Again, this is where it takes 3 to tango. You need the patient data to even start strategising. You need experienced content people to interpret the data and work with you. And you need to be present as a doctor to map your business goals against the information needs of the community. In other words, successful private practice owners and managers leverage the power of this strategic dance and get better results, longer wait lists, more practice growth and more referrals.
The myth about medical website maintenance
Take a breath. Marketing for healthcare can be fun.
Get a free demo
free marketing demo
A free marketing demo at Digital Practice is a live session on Zoom where we discuss your marketing situation and bring up live case study material to explain the mechanics of content marketing for healthcare. Depending on where you are at and where you want to be, we can then look at customised options and work out an action plan to grow your practice.