Referral pathways from general practitioners to specialist doctors have changed. There is a new actor and it’s the one that also interrupts dinner conversations, social interaction on a train, or coffee with a friend: the smartphone.
We can put our heads in the sand. Or we can face the music. Doctors who state that GP referrals are the be-all and end-all to building a private practice may see their clinic falling behind in terms of performance. That’s why we have to talk about the disruption that is happening right now.
Your online reputation supports the business growth of your private health practice and in this article, we look at four failproof ways to nurture an impeccable online profile as a doctor.
As a specialist doctor, one of your most failproof marketing techniques is a successful GP blog.
When you reflect on what makes your private practice grow and thrive, chances are that getting more GP referrals will be a constant focus.
