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Business skills

HR for surgeons
Video

HR for surgeons: tips and tricks

You may never have thought about your HR division, as a surgeon in private practice. We can just call it ‘building a great team’. Or ‘finding the right people’, if you prefer. In this article, we discuss a secret tool used by many specialist doctors and surgeons to build better teams.

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medicine as a business
Video

The ethical take on medicine as a business

As you set up a private practice, do you consider yourself an entrepreneur? A businessperson? Or are you mainly a doctor who chooses a different setup beyond work in the public sector? Let’s unpack what it means to put your business hat on and remain ethical and compliant.

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business course for doctors
Video

The 5-minute business course for doctors

It sounds crazy but this is not a hoax! In this article, I will show you the most important business best practices for your clinic. The one that will allow you to double your turnover or radically transform the business performance of your private practice.

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employer branding
Articles

Failproof employer branding tactics for doctors

Have you noticed that your competitor seems to have better staff? Do you witness more-than-ideal staff turnover in your own practice? Time to sit down and go over these essentials of employer branding. Chances are your employer branding and your recruitment systems are a mismatch.

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work-life balance
Video

Digital tips to create a better work-life balance

Did you know that your online content can help you create the right work-life balance as a doctor? In this article, we explore the power of patient prequalification using digital marketing, to create a healthy level of work-life balance as a doctor in private practice.

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group practice
Video

From solo surgeon to group practice

When running a private practice, you may be confronted with an important strategic choice: to stay solo or to start a group practice. In this article, we look at the choice from a marketing and business perspective.

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modern private practice
Articles

5 steps to a modern private practice

Let’s talk about the essential 5 steps you can take to develop a contemporary and successful private practice: brand creation, recruiting wisely, creating online visibility, generating more referrals and getting amazing reviews.

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Kris Borgraeve - Co-founder Digital Practice

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Kris Borgraeve - Co-founder Digital Practice

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Discover how we use SEO to drive massive amounts of visitors to your website and learn from real client results. I am available for a free one-on-one consultation. Schedule a call now.