starting an independent clinic
The secret to building a unique independent clinic
Some doctors run a private practice that has this mysterious touch. Their reputation seems to be amplified by the way they set up their clinic. Let’s look at the small and big choices behind this uniqueness so you can make your own rooms and practice stand out from the competition. If you are starting an independent clinic, take a moment to go over these basics.
starting an independent clinic
The secret to building a unique private practice
April 20, 2022
The real magic of interior design for doctors
rooms for doctors
Smart ways to make your practice look better
starting a private clinic
"Take the time to thoroughly inspect how patients would feel as they sit in your waiting room or your consultation room. What are the things you can change to create a better lasting feeling of trust and rapport when patients come to see you."
The mind is a curious thing. As we sit in a waiting room to see you (the doctor), we are not in the same mood compared to when we go and buy a present for our best friend. Many patients are going through an emotional process and a clean, clutter-free environment emphasizes one of your key qualities: precision and concentration. Patients will appreciate a clean, decluttered waiting and consultation room simply because it validates your ability to be logical and well organised.
The way patients look at your team
organising your team
"When someone walks into a consultation, are you always aware of the impact this may have on your patient? Does your team have clear rules about when to call, knock or walk in? The impact this has on your patient satisfaction rates is massive."
The quality of your teamwork at the practice also creates an atmosphere. Sensitive patients will pick up on any tensions and will know it when your team works in an atmosphere of respect, care and mutual understanding.
If you have a siloed team, patients will sense that too and it will affect the way they feel about the genuine care you promised them on your website or in your consultation. Doctors who are starting an independent clinic often overlook the human component and it’s great to include it on your business checklist as you prepare to get started.
Going back to the example we visited above, The Woom puts the team front and centre so the patient gets to know the doctors even before their first consultation.
The other important dimension in healthcare: time
appointment setting tips for doctors
"To the patient, time means something else than what it means for you as a doctor. Have you really taken the time to listen? Have you created a safe space to connect and make this patient feel worth your time and attention?"
Your brand as a well-organised private practice
"When we run a business, inspecting it from the outside is difficult. That’s even more true for you as a doctor because your attention is required in this crucial field: helping patients. It is perfectly normal to develop a weak spot, which is the way your practice is organised."
At Digital Practice, we don’t interfere with our customers’ practice management decisions. But when we design, develop and publish your brand promise together, on your medical website or on social media, we ask the right questions, to inspect what patients actually experience when they choose you as their trusted specialist or surgeon.
More on brand positioning and how to build a genuine story for your brand that attracts patient leads through Google Search, in these other “Grow!” articles:
Bring us on board as your partner
private practice builders
We are private practice advisors when it comes to business development and in a way, we are also private practice builders. That’s because we co-create your online profile from the moment you are starting an independent clinic, so you attract the right type of patients, staff and business partners. Even your referral base will change once you improve your online profile. So if you are in that phase where you are considering a practice revamp or a rebranding operation, book your free 1:1 consultation so we can help you grow.