Articles
Why content marketing has overtaken GP referrals
When a surgeon or specialist was discussing the performance of a private practice, the story always seemed to focus on GP referrals. Until recently. The data collected by Digital Practice across all specialties in the Australian private health market is clear: content marketing, creating a direct connection between the specialist and the patient, is here to stay. Let’s go over the mechanics so you can apply them to your private practice.
Kris Borgraeve
June 29, 2022
