{"id":860,"date":"2021-12-07T21:42:21","date_gmt":"2021-12-07T13:42:21","guid":{"rendered":"https:\/\/www.digitalpractice.co\/?p=860"},"modified":"2021-12-08T12:28:37","modified_gmt":"2021-12-08T04:28:37","slug":"domain-name-for-doctor","status":"publish","type":"post","link":"https:\/\/www.digitalpractice.co\/video\/domain-name-for-doctor\/","title":{"rendered":"Read this first before you choose a web domain as a doctor"},"content":{"rendered":"\t\t
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domain name for doctor<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Read this first before you choose a web domain as a doctor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In this article, I will share a few key insights you can use to reflect on your domain name choice. This is one of those areas where we have helped doctors make smart choices at the start, manage their digital assets wisely.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\tdomain name for doctor<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Read this first before you choose a web domain as a doctor<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"Kris<\/figure>

Kris Borgraeve<\/h3>

December 7, 2021<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What is the best domain name for a starting practice?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Getting started with a domain name for doctor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tIf you are about to start your own independent practice, there are two different ways to look at your domain choice.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A personal domain name, containing your name<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many doctors will first focus on building their personal profile instead of a group brand. If you are only just starting out in private practice and your main goal is to attract patients that you will serve yourself…then a domain that holds your name is very effective.<\/p>

You would choose this approach if your intention was to turn your personal name into a brand<\/strong>. You have no intentions to involve partners at the same level where you are.<\/p>

A personal domain name also does a better job at supporting your academic career, gives you visibility to support activities in professional organisations and more status attached to your personal name as opposed to a team.<\/p>

A private practice under a personal name could have a team of 20 people in supporting staff, but as soon as you take on other specialist doctors, you will want to consider creating a group brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A brand name that does not contain your name<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The group brand domain (theshoulderteam[dot]com<\/em> for example) allows you to disconnect the practice from just your own personal work with patients. It opens up your business for partnerships, and it allows you to be less dependent on the specific treatments or surgeries you perform in person. A brand name as a domain can give team members a stronger feeling of belonging to the team. If you ever want to sell your practice, a group or brand name as a domain is always best.<\/strong> After all, who would want to take over my obesity surgery clinic if it was called drkrisborgraeve and so on?<\/p>

Both choices can be the foundation for a strong, successful private practice. It depends on your long-term strategy what will work better for you.<\/strong> The first step is to strategically inspect where you are at, where you want to be in 2-3 years, and if there is an exit strategy on the horizon. Online visibility is often compared to quality wine. The longer it exists, the better it gets.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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**Disclaimer: <\/strong> Just like this does not apply to poor-quality wine, it also does not apply to poorly built web content or the results of low-standard homemade web development.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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If I choose a brand, where do I start?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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domain name for doctor tips<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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So maybe you have decided that it\u2019s not just going to be your name you use as the foundation for your domain. The process to create a brand is always intertwined with your web domain choice. Domains for medical websites are linked to trade names or brands, and if you take someone else\u2019s brand that is protected by intellectual property, you may be committing a copyright infringement.<\/p>

Let\u2019s look at the syntax of a few typical domain names for doctors.<\/p>

A few examples of brand-based domain names:<\/strong><\/p>