{"id":854,"date":"2021-12-04T05:18:00","date_gmt":"2021-12-03T21:18:00","guid":{"rendered":"https:\/\/www.digitalpractice.co\/?p=854"},"modified":"2021-12-04T05:25:10","modified_gmt":"2021-12-03T21:25:10","slug":"ethics-in-healthcare-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalpractice.co\/video\/ethics-in-healthcare-marketing\/","title":{"rendered":"The simple guide to ethical medical marketing"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

ethics in healthcare marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

The simple guide to ethical medical marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\tWhen you start practising medicine outside the realm of the public service, one of the key areas to get familiar with is the advertising and marketing regulations. They are different for each jurisdiction, but the core philosophy is about ethics in healthcare marketing. That is why we go over the essential aspects of ethical marketing for your private practice.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\tethics in healthcare marketing<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

The simple guide to ethical medical marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\"Kris<\/figure>

Kris Borgraeve<\/h3>

December 4, 2021<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Can marketing for doctors be ethical in the first place?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Does ethics in healthcare marketing exist?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

When I mention the business I am in, friends often seem confused. So doctors spend money to attract more patients? The common belief is that when we need a doctor, we will go to the closest service provider and follow some guidance of the people around us, when it comes to making a choice.<\/p>

With over 50% of patients\/consumers doing online research even after they have received a referral, the landscape has changed. From your perspective as a specialist doctor, it means that the general practitioner or physician referral is not a guarantee.<\/p>

In between the referral and the specialist consultation, there is a universe of digital<\/em> content. That is the space where ethical medical marketing creates leaders…and leaves other surgeons and specialists with an impression that the market has changed. It has.<\/p>

The concern you may have about keeping medical marketing ethical is genuine and real. So let\u2019s go over ways to invest in quality marketing strategies without even coming anywhere near what is considered unethical.<\/p>

The main reason to give yourself permission to engage in acts of marketing is that your information can make a big difference in your next patient\u2019s life.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

If your practice is a business, then ethics in healthcare marketing is a must<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

ethics in healthcare marketing for surgeons<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

If you operate a private practice (perhaps you call it an independent practice or a clinic), you will know for sure that you are running a business. Overhead costs, contracts, admin fees, tax returns…there are plenty of conversations to remind you of your business hat, even if you thought you could hide under your surgical cap and not pay too much attention to this business of yours.<\/p>

Fear of medical marketing ethics has often stopped some of the most amazing doctors and surgeons from engaging in marketing activities at all. You would read a line about their unique profile on a hospital website and that would be it. No LinkedIn profile. No website. No blogs. No videos or Facebook pages.<\/p>

The patient search behaviour analysis data we have been collecting and mapping in Australia since 2016 show us why being invisible is not effective. When it comes to choosing a specialist doctor, patients spend hours and hours online doing research. Brand awareness has become a reality and if you want more<\/em> referrals and more<\/em> patients coming in to cover the costs of your business, marketing may play an important role to reach that goal.<\/p>

The power of content marketing is that it actually helps the patient.<\/p>

Patients who do an online search for content in your area can start trusting you if they are able to check you out. You have a chance to provide accurate information that helps the patient make well-informed choices. That information is at the core of a content strategy for ethical medical marketing.<\/p>

In the video, we go over examples of highly effective medical marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t