{"id":627,"date":"2021-10-27T23:13:39","date_gmt":"2021-10-27T15:13:39","guid":{"rendered":"https:\/\/www.digitalpractice.co\/?p=627"},"modified":"2021-11-30T20:21:11","modified_gmt":"2021-11-30T12:21:11","slug":"quality-content","status":"publish","type":"post","link":"https:\/\/www.digitalpractice.co\/articles\/quality-content\/","title":{"rendered":"Google’s definition of quality content: the blueprint for a thriving medical practice"},"content":{"rendered":"\t\t
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quality content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google's definition of quality content: the blueprint for a thriving medical practice<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tGoogle rarely discloses its internal recipes and when it does, we\u2019re all over it. Because the strategies we put in place for our customers are built on quality content. Discover why Google\u2019s definition of quality content is good news for Digital Practice customers.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tQuality content<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google’s definition of quality content: the blueprint for a thriving medical practice<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"Kris<\/figure>

Kris Borgraeve<\/h3>

October 27, 2021<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Content is king. But what is quality content?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What is quality content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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When we google, we are not looking for the smartest ad. We are looking for information, answers to a question, a service, a person. So it makes sense that when we have a health concern, we may scroll past the fancy ads and look for real content.<\/p>


Quality content is information that we can trust, presented in a way so we understand it, presented in a manner that does not cause technical headaches and organised in a way that doesn\u2019t deviate too much from our daily web-browsing habits and expectations. How is that for a definition? Yes, we made it up. But it\u2019s based on hard work, years of experience and the joined efforts of our expert team.<\/p>


Welcome to the powerful, often underestimated and innovative universe of medical Content Marketing<\/a>. There is so much more to learn about this topic on this website like the story of two pages that made a huge difference<\/a>, or the one about the main reasons medical websites sometimes are not ranking on Google<\/a>.<\/p>


But let\u2019s stay with today\u2019s lesson and let\u2019s zoom in a little more on what Google is saying<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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When Google says \u201cwe want quality content\u201d what do they mean?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google\u2019s take on quality content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Webmaster Trends Analyst John Mueller at Google is very clear about the latest trend in Google\u2019s assessment of your web content. Yes, you read it correctly. Each time a patient types a topic into Google, in your local catchment area, automated decisions are being made about who will rank on Page 1, Position 1 and so on. In those split seconds.<\/p>

Today it could be you. Next month it could be your competitor. All of a sudden you could be invisible for ACL reconstruction, endometriosis treatment, gastric sleeve or labiaplasty. If one of those procedures is what you earn a living with, then that is obviously unfortunate news.<\/p>

Here\u2019s the good news: We understand how Google does all that impressive work in those split seconds. Its algorithms are not just picking random surgeons in the area to make them happy today and offer them Position 1 on Page 1! There is a logic behind it and Mr Mueller helps us understand the philosophy behind the algorithms.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n“When it comes to the quality of the content, we don\u2019t mean like just the text of your articles.\nIt\u2019s really the quality of your overall website. And that includes everything from the layout to the design.”<\/em>\n

John Mueller – Webmaster Trends Analyst at Google<\/p>\n\n[Courtesy of SearchEngineJournal.com]<\/a>\n\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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So what Mr Mueller confirms is what our team has front and centre when they start building a new strategy: Producing effective, powerful and winning content is about presenting the topics about conditions and treatments on your pages in a way that attracts and converts. The team goes the extra mile when they reflect on how the images can be integrated seamlessly with the headers and paragraphs. The development team keeps adjusting and fine-tuning loading speed and delivery on various screen sizes because it matters! Google looks at all this to decide if your great content is actually that great. It\u2019s not just about explaining the knee replacement. It\u2019s how all these elements are executed with precision.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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So what does this mean for your medical practice<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quality content for medical practices<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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An exceptional medical website uses this holistic take on quality content. Not just content that accurately explains a surgery type or a condition, or the services of your medical practice.
An effective, contemporary website uses all the power elements that Google itself confirms as essential:<\/p>