{"id":1550,"date":"2022-12-20T01:04:39","date_gmt":"2022-12-19T17:04:39","guid":{"rendered":"https:\/\/www.digitalpractice.co\/?p=1550"},"modified":"2022-12-20T01:10:31","modified_gmt":"2022-12-19T17:10:31","slug":"more-buy-in-from-your-team","status":"publish","type":"post","link":"https:\/\/www.digitalpractice.co\/articles\/more-buy-in-from-your-team\/","title":{"rendered":"3 Ways to get more buy-in from your team as a doctor"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

get more buy-in from your team<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

3 ways to get more buy-in from your team<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

As a doctor, you are wearing multiple hats. The expert, the specialist, the surgeon. The business owner perhaps, if you are running a private practice. Today, we focus on ways to get more buy-in from your team when it comes to building a strong practice and a brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

more buy-in from your team<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

3 Ways to get more buy-in from your team as a doctor<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\"Kris<\/figure>

Kris Borgraeve<\/h3>

December 20, 2022<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

#1 Make your team part of the bigger picture<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

brand awareness<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Brand awareness<\/a> in a health practice is not a given. That\u2019s mainly because the core of your service is all about diagnosing and treating people, using science as the underlying method and focusing on care.<\/p>\n

You are not in the business of pitching a new soft drink, watch or car model.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t
\"Kris<\/figure>
Kris Borgraeve | Co-founder Digital Practice<\/span>

\"Yet, brand awareness is happening, whether you are making an effort to influence it or not. Your team is a key aspect of how patients and referrers perceive your clinic as a brand.\"<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t

Many doctors see the structure of their practice as a vehicle for their work in the private sector, and their team as support workers who\u2026support them in achieving wealth, success, good clinical outcomes, or status.<\/p>

Leading doctors build a culture around their core work in theatre and in the consultation room. They recruit people who resonate with the purpose and mission of the practice and check in with their team on how the company values are being applied on a daily basis.<\/p>

Making your team a part of your brand is not easy. But once you try it, your clinic, your practice and your work with patients shift into a higher gear and become something new.<\/p>

How this applies to your digital marketing: Quite often, building a storyline together and making it clear to your referrers and patients why you do what you do, is a game-changer. It really shifts your online conversations when you start building a clear story together as a team. Not just adding profile pictures and individual profiles to your About section, but using story-telling techniques to speak with one voice, when the patient lands on your website.<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

#2 Be clear to your team about their role<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

finding healthcare staff<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Finding healthcare staff seems to be the big topic across the industry. When we unpack the conversations, we find that many professionals simply set higher the bar higher for their work-life balance. And it means they expect a job to be more than a job.<\/p>

Once you take the time to discuss the value of a person\u2019s role in your private practice, everyone is a winner.<\/p>

The team member<\/b> gets total clarity about the value they bring to the team, the patient, their colleagues, the other stakeholders in and around your practice and your referring GPs. All of a sudden, it becomes clear what they can do to keep bringing value and help you grow your practice. If your highest value is efficiency and getting more patients through the door, share this reality with your team so they know it\u2019s a joint focus for the entire team. If your highest goal is to get more speaking gigs at scientific meetings this year, share it with the team so they know why you are focusing your energy there.<\/p>

The practice owner and manager<\/b> get more clarity about their priorities as they recruit new people. It\u2019s no longer about having experience with reception work, Excel sheets, or the patient booking system. It\u2019s about attitude, spirit, and the energy that is brought into the room when this team member becomes part of your organisation.<\/p>

Clarity sometimes means you have to sit down and create clarity for yourself first. Many doctors have run their business lives on autopilot for years because they never started looking at their private practice as a business in the first place. Clarity is a great value because it optimises everything else.<\/p>

How this applies to your digital marketing: Some doctors have anonymous icons on their team page and it makes me wonder how important their team members must feel when they look at the brand they are representing. If you happen to have a business structure that involves contractors who might not be there all the time, at least have the conversation about their commitment, their involvement, and their role in the business and make sure your website visitors perceive the team members as a group of people who work together, not a scattered overview of individuals.<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"more\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

#3 Get more buy-in for the brand story<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

marketing story<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

What is your marketing story? I am aware that you might find this a fluffy or even a dirty word in the context of running a medical practice.<\/p>

Your brand story may be built around your surgical excellence, your research and ongoing efforts in the academic realm, or the culture of genuine care you have created in your practice.<\/p>

It may be built around the use of less invasive techniques. The attention you pay to the smooth recovery process. Or your holistic approach as a team of multi-disciplinary experts across prevention, treatment preparation, patient education and recovery.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t
\"Kris<\/figure>
Kris Borgraeve | Co-Founder Digital Practice<\/span>

\"A brand story is not something you create once and then put on your website to forget about. It\u2019s a compass for your day-to-day work as a surgeon, doctor, nurse, practice manager or allied health professional.\"<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t

How do you create more buy-in for the story of your practice? We noticed that it starts with the little things. The specialists we help and who manage to build an amazing brand story, are human beings in the first place, before being amazing surgeons, successful academics or business owners. The authenticity you attach to your efforts will resonate if your team truly believes you deserve the success you are aiming to achieve.<\/p>

In other words, spending time on your brand story has a double benefit:<\/p>

  • Your referrers and potential future patients get to know you as they to over your profile<\/li>
  • Your team now has a clear visualisation and representation of what their practice stands for – their daily compass provides clarity about the goals and objectives of the business.<\/li><\/ul>

    The simple question to focus on: Why would patients want to be here, not in another specialist\u2019s consultation room?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t