{"id":1473,"date":"2022-10-23T23:47:59","date_gmt":"2022-10-23T15:47:59","guid":{"rendered":"https:\/\/www.digitalpractice.co\/?p=1473"},"modified":"2022-12-16T08:56:54","modified_gmt":"2022-12-16T00:56:54","slug":"social-media-guide-for-doctors","status":"publish","type":"post","link":"https:\/\/www.digitalpractice.co\/marketing-for-doctors\/social-media-guide-for-doctors\/","title":{"rendered":"Social media guide for doctors (public and private)"},"content":{"rendered":"\t\t
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social media guide for doctors<\/span><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The simple social media guide for doctors<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Are you uncertain about the right way to use social media as a doctor? We thought the time was right to publish a really easy social media guide for doctors in private practice and even for your work in the public sector. Warning: we will keep this social media guide for doctors really simple.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Social Media Guide For Doctors<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Social media guide for doctors (public and private)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"Kris<\/figure>

Kris Borgraeve<\/h3>

October 23, 2022<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Let\u2019s first clear the air. Social media or not?\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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AHPRA restrictions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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AHPRA restrictions are the elephant in the room. So let\u2019s tackle those first in our social media guide for doctors.
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\"Kris<\/figure>
Kris Borgraeve | Co-founder Digital Practice<\/span>

\"Nobody, not even AHPRA, is telling you that you can not communicate on social media as a doctor. The Advertising Guidelines for Healthcare Professionals are there to protect the customer or patient. If you communicate in an ethical way, you can do a lot.\"<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tSo with that clarified, let me be clear. AHPRA is not a valid reason to state that as a doctor, you will not be using Facebook, Instagram, LinkedIn, YouTube, Google Business or email marketing. Ever.\u00a0<\/span>\n\nConsumer behaviour in healthcare is moving fast. That\u2019s why a social media guide for doctors was long overdue.<\/span>\n\nI\u2019d say there are good reasons to at least open the door and consider a social media strategy for your career, whether it\u2019s in the public space or as the owner of a private practice.<\/span>\n\nLet\u2019s carefully unpack the dos and don\u2019ts now, and also look at that potential feeling I often detect when I work with doctors: reluctance to look at social media in more detail.\u00a0<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The big question: Why would doctors use social media?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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doctors on social media<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Let\u2019s assume for a moment you are now reassured.<\/span><\/p>

AHPRA\u2019s Guidelines<\/a> have been clarified in recent years: No testimonials, no unsubstantiated claims, no package deals, no promotion of medication, no promotion for unnecessary treatment, no false representations or risks and a few more guidelines. This is by no means an absolute summary but a brief reminder of the spirit of these guidelines.\u00a0<\/span><\/p>

If you are wondering why – as a surgeon or doctor – you would use social media, let\u2019s go over a few potential reasons:<\/span><\/p>