{"id":1377,"date":"2022-07-27T17:00:00","date_gmt":"2022-07-27T09:00:00","guid":{"rendered":"https:\/\/www.digitalpractice.co\/?p=1377"},"modified":"2022-07-27T23:15:27","modified_gmt":"2022-07-27T15:15:27","slug":"medicine-as-a-business","status":"publish","type":"post","link":"https:\/\/www.digitalpractice.co\/video\/medicine-as-a-business\/","title":{"rendered":"The ethical take on medicine as a business"},"content":{"rendered":"\t\t
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medicine as a business<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The ethical take on medicine as a business<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tAs you set up a private practice, do you consider yourself an entrepreneur? A businessperson? Or are you mainly a doctor who chooses a different setup beyond work in the public sector? Let\u2019s unpack what it means to put your business hat on and remain ethical and compliant.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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medicine as a business<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The ethical take on medicine as a business<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"Kris<\/figure>

Kris Borgraeve<\/h3>

July 27, 2022<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The challenge about wearing a business hat<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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doctor in business<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Are you a doctor in business? If you are doing anything other than a role in the public service, you are already wearing that business hat. The challenge is that most doctors have spent their entire career pathway building medical expertise. Not business skills.\u00a0<\/p>

There is an even bigger challenge. Health is constantly on everyone\u2019s radar. It\u2019s on the news. It\u2019s part of debates and it\u2019s all over the political scene. Because it touches on our most precious essence as humans, you can\u2019t \u2018hide\u2019 if you work in the health industry.<\/p>

The challenge is that a private setup is still a business and unlike a furniture store, a coffee shop or a builder, you can\u2019t just run around yelling how much better you are than the others.<\/p>

The typical restrictions applicable to healthcare show up in marketing and advertising more than in any other aspect of running a business. So let\u2019s look at what it means to be an ethical doctor, specialist, surgeon or allied health professional, with a clear view of your business performance and one of the essential pillars of any business: marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The power of communicating your values<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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business values<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Forget the framework of AHPRA regulations and restrictions for a second. As humans, we sometimes focus too much on what<\/em> when we communicate what we do. Check out 5 brochures published by doctors and they will be factual. Logical. Left brain. You are trained to be scientific, and perhaps that is your autopilot mode when you communicate.\u00a0<\/p>

The untapped potential of your private practice is about you.<\/em> Patients review people, not procedures. Patients write Google reviews about the experience, not the steps in theatre.
This is where it becomes extremely useful to define or develop your business values.<\/p>

So how do you communicate about yourself as a doctor? A typical example I often read sounds like this.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dr John Johnson [any resemblance with real people is coincidental] is a father of three and loves spending his weekends on the water. He owns a Spaniel Cocker and loves contributing to the community and gardening.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sounds familiar? What happens here is that we communicate about our attributes. Not about our essence.\u00a0<\/p>

Let\u2019s look at what it means to define business values and really use them to our benefit when we promote your practice.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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