{"id":22,"date":"2021-02-15T00:32:30","date_gmt":"2021-02-14T16:32:30","guid":{"rendered":"https:\/\/www.digitalpractice.co\/?page_id=22"},"modified":"2022-02-19T01:07:44","modified_gmt":"2022-02-18T17:07:44","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/www.digitalpractice.co\/content-marketing\/","title":{"rendered":"Content"},"content":{"rendered":"\t\t
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Medical content marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Content
that converts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tWe write your content so it converts visitors into patients. Supported by data, produced with attention to detail, our content makes a difference for your audience so they trust you. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tRanking<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tQuality content helps you rank<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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quality content creation for doctors<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tQuality content is the single most important thing that gives you a competitive Google ranking. \nIf you currently don\u2019t show up on Google\u2019s first page, it probably means that your content is rather ineffective. \n\nAs medical journalists, we write content for specialist doctors in private practice and it is based on keyword-rich educational information.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Els<\/figure>
Els Van de Veire | Co-founder Digital Practice<\/span>

\"We use Google\u2019s search data and we know what your patient is searching for. We then implement the most commonly used search terms for your specialty into your copy. That is the most effective form of SEO or search engine optimisation.\"<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This optimisation for search engines (Google) improves your ranking. When patients search for you, reading up on the condition they have or available treatments, they find your website.<\/p>

Think about the moments when you use Google. You need help with your daughter\u2019s fourth birthday and you are looking for a local make-up artist.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Els<\/figure>
Els Van de Veire | Co-founder Digital Practice<\/span>

\"You will probably take your smartphone, type \u2018makeup artist\u2019 into Google, probably adding a location. What shows up on Google\u2019s Page 1 is a series of results based on the words you typed into Google. And that will probably define who does the make-up at your daughter\u2019s birthday party.\"<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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At Digital Practice, we use Google\u2019s search data to map the content topics that are most widely used in a Google search. That is then applied to your specialty so we have detailed local data to work with when we build your content plan.<\/p>

What it means is that we can now produce content that is Google-friendly by design. Google\u2019s algorithms will see it as \u2018worth displaying\u2019 when a patient does a specific search in your area. That is what makes your website rank organically without ads.<\/p>

When we write content we add the information patients are searching for, using a palatable tone of voice. It\u2019s a craft. It\u2019s a combination of skillsets. It\u2019s a technique. It\u2019s an art. It\u2019s all of that and it creates stunning results for the leading surgeons and specialists that we work with.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\tFree Ad<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tQuality content is free advertising<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Medical content marketing keeps working for you<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Once you understand this mechanic, investing in quality content<\/a> becomes the smartest long-term investment option for your practice. Once the initial production cost has been absorbed, your online lead generation is free. That is the important distinction between organic search and paid search.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Kris<\/figure>
Kris Borgraeve | Co-founder Digital Practice<\/span>

\"Quality content works for you as free advertising. Your practice can easily get thousands of clicks every month now. With Google Ads, a click easily costs $2 or more so that illustrates the importance of building good organic content.\"<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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It is a fact that Google also looks at how regularly you update your content. But there is no ongoing cost for SEO and no ongoing expense to keep attracting new patients to your website.<\/p>

\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\tLead magnet<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tQuality content as a lead magnet for your practice<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strategic medical content marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tOur customers have discovered that the one-off process of implementing a content strategy, creates a permanent lead magnet and that becomes a cornerstone of your business development. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\tLet's meet<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tSchedule a free appointment<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Complimentary meeting about Content Marketing for doctors<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Are you ready to learn how quality content marketing can help you grow your practice<\/p>

Book a free online appointment with our digital consultant today.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Medical content marketing Content that converts We write your content so it converts visitors into patients. Supported by data, produced with attention to detail, our content makes a difference for your audience so they trust you. Ranking Quality content helps you rank quality content creation for doctors Quality content is the single most important thing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.digitalpractice.co\/wp-json\/wp\/v2\/pages\/22"}],"collection":[{"href":"https:\/\/www.digitalpractice.co\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.digitalpractice.co\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalpractice.co\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalpractice.co\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalpractice.co\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalpractice.co\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}