Gastroenterology Medical Website
Website for Westside Gastro
- Built for AHPRA & MBA compliance
- Quick turnaround
Gastroenterology Medical Website
A medical website that aligns with every detail of the practice
We designed a medical website for Westside Gastro that feels aligned with the practice itself; clear, credible, and easy to navigate. From visual consistency with the clinic fit-out to smarter patient pathways and ongoing content growth, the website was built to support both user experience and long-term visibility.
A colour palette aligned with the practice
The website uses a colour palette that reflects the fit-out and visual feel of the clinic itself, helping create a more consistent brand experience. This gives the practice a clearer identity and makes the digital experience feel more connected to the in-person one.
A multidisciplinary approach with less friction
Westside Gastro brings together different services and practitioners, and the website was structured to reflect that clearly. On the contact page, patients can select their reason for visit, which helps guide them toward the most relevant practitioner – for example, a colonoscopy enquiry follows a different path than a dietitian enquiry – reducing friction and making the process easier to navigate.
Built for ongoing growth
The website was not designed as a one-off launch piece, but as a platform for ongoing visibility. Each month, new content is added to strengthen the practice’s presence in both Google search and AI-driven discovery, helping the website continue to grow in value over time.
Strong organic growth from a new domain
From a completely new domain launched in July 2024, the website grew to 1,711 monthly sessions by January 2026, with most traffic coming from organic search. This reflects a strong visibility foundation for a specialist practice building authority from scratch.
Do you know how many visitors your website is attracting each month? And traffic alone is only part of the picture; what matters more is whether those visitors are relevant, engaged, and spending time with your content, rather than bouncing off the site without real interest. If you want to build stronger, more meaningful visibility for your medical practice, we would love to hear from you.
Built around the services patients actually search for
We structured the website around the services and procedures patients most often search for, from colonoscopy and gastroscopy to bowel cancer screening and IBS. This creates a clearer journey from search to service, helping patients find the right information faster and making the website more commercially effective for the practice.
If you want your website to reflect the services patients are actually searching for, we can help you build a clearer and more commercially effective digital presence.
Making multidisciplinary care easier to understand
Westside Gastro offers more than procedures alone. The website was designed to communicate a broader, more holistic model of care, showing how gastroenterologists and allied practitioners work together while keeping the experience clear and easy to navigate for patients.
If your practice brings together multiple clinicians or services, we can help you build a website that presents that model of care with more clarity and less friction.
Our customers
Trusted by healthcare professionals across Australia.
We work with surgeons, specialists, and hospitals. From solo practices to multi-site healthcare providers. They trust us because we speak their language and know the rules.
What working with Digital Practice looks like
From first conversation to launch, we keep the process clear and structured. Each stage is designed to give your practice the right strategic direction, the right content and design foundations, and a smooth path to a website that is ready to perform.
- Start
1
Discovery and direction
We learn about your practice, your audience, and what the website needs to achieve.
2
Structure, content, and design
We shape the site architecture, content direction, and visual approach around your specialty and goals.
3
Build and launch
We develop the website, refine the details, and prepare it to go live smoothly.
- Ongoing growth
For many of our clients, the most valuable part is the support that continues after launch. Our ongoing packages are designed for different stages and budgets, helping practices improve visibility, stay consistent, and remain competitive over time.
Sales & admin
Production & support
Or give us a call
Fast and responsive
We solve most requests within 24 hours and move quickly from idea to live content.
Deeply specialised
With 10+ years in the medical space, we speak your language and know the rules.
Medical marketing agency team
A small team with big impact.
It all started with a bold idea.
With backgrounds in journalism and video production, our founders set out to redefine how digital marketing serves private healthcare. Their vision? A lean, agile team that communicates clearly, delivers consistently, and truly understands the medical world.
Nearly a decade later, that idea is now a proven model.
Trusted by surgeons and doctors across Australia, Digital Practice is the go-to medical marketing agency for practices that value accountability, professionalism, and real return on investment.