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Leadership

marketing with integrity
Video

The quick guide to medical marketing with integrity

If you are in the US, your practice might have an ad on local TV stating that you are the best, offering discounts on surgical procedures. If you are in Australia, you may have been very conservative even thinking about promoting your practice. Wherever you are, this article gives you a pretty powerful framework to market yourself as a doctor…with integrity.

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personal branding for doctors
Video

Personal branding for doctors: the ultimate how-to

If you have never thought of yourself as a brand, keep reading. This article will be life-changing. If you are constantly thinking of your private practice as a brand, keep reading. This article will give your personal branding strategy a solid boost based on live market data.

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Soft skills for doctors
Articles

The soft skills your patients expect you to have

Why is this relevant for medical marketing? Medical websites – so it turns out when we look at our research data – are as much about the human being who will perform the treatment, as they are about symptoms, surgeries and recovery.

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creative medical marketing
Video

Why you can’t grow without creative medical marketing

In this article, you will discover why so many marketing plans feel like templated off-the-shelf plans. You will find out why even the most complex scientific topics need a creative approach to digital marketing. And I will share the top creative-medical-marketing secrets in a nutshell.

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patient driven care
Video

Is your practice flying blind?

We all know about patient-driven care. But in recent years, we see the emergence of patient-driven content marketing. In a nutshell, it means that, as a doctor, you publish content based on data and research. Not about your niche, but research about what patients google for.

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modernise your clinic
Articles

How to modernise your clinic with digital?

It’s easy to lose sight of innovation in the digital and online marketing space as a doctor. You offer the most innovative treatment pathways, and yet, your online presence may suggest you still live in 1999. Let’s go over the action steps to modernise your clinic with an updated online presence and marketing strategy.

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values in the medical field
Articles

How to define company values in the medical field?

In TED talks and leadership workshops, you hear about creating a company culture and as a surgeon or doctor in private practice, you wonder how that applies to your small business. Here’s a simple checklist to work on your business values in the medical field, either as a practice owner or a practice manager.

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business development for surgeons
Video

3 Game-changers for the private practice

Business development for surgeons is often a counterintuitive space. It’s like explaining maths to a creative person and at first sight, business and marketing skills appear to be rather incompatible with the scientific, medical and surgical work you do.

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Kris Borgraeve - Co-founder Digital Practice

See how Digital Practice can boost traffic to your website

  • SEO: drive massive amounts of visitors to your website.
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Tap to Boost Traffic to Your Website
Kris Borgraeve - Co-founder Digital Practice

See how Digital Practice can boost traffic to your website

Discover how we use SEO to drive massive amounts of visitors to your website and learn from real client results. I am available for a free one-on-one consultation. Schedule a call now.