Leadership

I get it. Until now the daily reality of your practice, and the world of influencers, could not be further apart in your mind.
Bear with me. In this article, we unpack tactics to gain more influence as a specialist doctor or surgeon, so more GP referrals come your way.

communication expertise for doctors Communication expertise for doctors: a must-have! Find out why some doctors in private practice turn their clinic into a strong brand.

With new digital tools emerging faster than miracle drugs, what is the best way to communicate as a doctor? Twitter? Facebook? LinkedIn? A blog? Let’s take a step back and build our how-to guide about online communication as a doctor in this digital era.

Spoiler alert: The secret to exit strategies for doctors is simple. You pretend you are already preparing even if you are not.

If you nurture a firm ambition to build authority and become a key opinion leader as a specialist doctor, take a look at the common traits we found in the profiles of some of our leading customers.

If you look at 10 websites by doctors in private practice, you’ll probably find 8 without a blog and at least half of them will have abandoned their medical blog habits at some point. Let’s go over the big missing element in most medical blog projects: a strategy!

If you are in the US, your practice might have an ad on local TV stating that you are the best, offering discounts on surgical procedures. If you are in Australia, you may have been very conservative even thinking about promoting your practice. Wherever you are, this article gives you a pretty powerful framework to market yourself as a doctor…with integrity.

If you have never thought of yourself as a brand, keep reading. This article will be life-changing. If you are constantly thinking of your private practice as a brand, keep reading. This article will give your personal branding strategy a solid boost based on live market data.

In this article, you will discover why so many marketing plans feel like templated off-the-shelf plans. You will find out why even the most complex scientific topics need a creative approach to digital marketing. And I will share the top creative-medical-marketing secrets in a nutshell.

We all know about patient-driven care. But in recent years, we see the emergence of patient-driven content marketing. In a nutshell, it means that, as a doctor, you publish content based on data and research. Not about your niche, but research about what patients google for.

With many experts talking about ‘content marketing’, your time-poor calendar often makes it hard to sit down and create content for your online presence, website or social media channels.

Business development for surgeons is often a counterintuitive space. It’s like explaining maths to a creative person and at first sight, business and marketing skills appear to be rather incompatible with the scientific, medical and surgical work you do.

You could be the specialist who recently started streaming live and leads webinars. Or you could be the doctor who regularly states: ‘Oh how I hate Zoom’.

What does leadership mean for you as a specialist doctor? We spoke to High-Performance Consultant Jorien Staats at Direct in Focus Consultancy in Adelaide