Planning your brand positioning as a doctor
Discover why branding as a doctor deserves your full attention in these competitive times.
Discover why branding as a doctor deserves your full attention in these competitive times.
In this article, discover powerful and proven
ideas to create a unique brand.
Medical logos are often produced without looking at the
bigger picture. This guide helps you make effective choices.
If you have the feeling you did not need a brand story to be a successful specialist or surgeon ten years ago…then why is it important now? A brand story matters because it is one of the key answers to a new reality. One where patients have devices in their pockets to check you out, compare and make a free choice. Based on emotions.
When you look at your private practice, do you see a brand? Or do you just see consultation rooms for the individual specialist doctor that you are?
What is the connection between the success of your private practice and the quality of your interior design?
The moment you apply this failproof brand logic to your private practice, you will create a spectacular change.
As a specialist in private practice, do you give your patient a brand experience that is consistent with your marketing messages? In other words, do you practise offline what you preach online?