Do you sense that you could gain a deeper understanding of digital medical marketing? Start here!
Getting more clicks, then more patients? Discover the importance of data-driven marketing as a specialist in private practice.
Are you redoing your healthcare website this year? We have compiled some of the most inspiring designs.
As a doctor, wouldn’t you be tempted to fill up your online profile with theatre photos and images of your team in scrubs? Find out why it’s wise to look at these 5 smart ways to use medical images.
Discover why branding as a doctor deserves your full attention in these competitive times.
Web metrics define how visual you are when
patients are googling for a specialist or surgeon.
In this article, discover powerful and proven
ideas to create a unique brand.
Storytelling in medical marketing may seem like an
unnecessary element. Here’s why it’s a secret weapon.
Is your online content ready for more artificial intelligence? How
does your practice perform in the digital space?
How do you know your SEO agency is not
creating toxic backlinks? Start here.
There are many reasons to write simple copy rather than
the complicated copy on your medical website as a doctor. Read more.
Are you noticing a decline in your patient numbers as you
run your private practice? Read this to turn the tide and generate more leads
Monthly marketing content updates are a highly effective and proven way to build your online visibility as a doctor or surgeon
Hiring a marketing person as a doctor? This
checklist will save you money and help you get ROI.
Find out how to choose between an html or a WordPress
website as a doctor if you want to generate patient leads.
The call-to-action on your medical website is not
an easy marketing tactic. Check out how to use it.
Hosting of medical websites is a critical aspect
of a doctor’s reputation management. Here is why.
When you need marketing for healthcare, it is easy
to lose sight of one of the three key players.
Remote video for doctors has become a new tool to
create more outreach and attract more referrals.
When a new digital item is introduced, it pays off to be an
early adopter. Read more about Youtube handles for doctors.
How clear are you about using social media
as a doctor or surgeon? Start here to get clear.
By definition, marketing for a private practice is 100% local marketing. If you are lucky to attract patients from remote areas, interstate or overseas, other tactics will apply. Yet, for most surgeons and specialists, the below local marketing for doctors approach helps you grow a future-proof practice.
You may never have thought about your HR division, as a surgeon in private practice. We can just call it ‘building a great team’. Or ‘finding the right people’, if you prefer. In this article, we discuss a secret tool used by many specialist doctors and surgeons to build better teams.
Do you want to build a unique practice? It starts with defining your uniqueness as a doctor. As we will find out in this article, it’s not about adding more qualifications, listing your number of surgeries performed or publishing a paper every month. Here’s what our patient behaviour research tells us.
When was the last conversation you had with a qualified marketer for doctors? I often hear stories of confusing experiences when doctors look into medical marketing. Let’s inspect what a good marketer for doctors should do, to give you an easy-to-use benchmark when you have your next conversation.
Let’s face it. Orthopaedic surgery is competitive. The number of orthopaedic surgeons per square kilometre being rather high in Australia, you want to make sure your practice stands out. Lets go over the essential marketing tips for orthopaedics in private practice.
Do-it-yourself websites for doctors may seem like a great idea. When you have been blessed with more-than-average brainpower, you would have been tempted by the idea that setting up a website can’t be that difficult. Let’s go over what this means in today’s ever-expanding digital space.
The role of a medical SEO consultant is rapidly changing. It used to be just about generating clicks. In today’s private health market, your SEO consultant wears more than one hat and becomes a sounding board for the business development of your private practice.
I get it. Until now the daily reality of your practice, and the world of influencers, could not be further apart in your mind.
Bear with me. In this article, we unpack tactics to gain more influence as a specialist doctor or surgeon, so more GP referrals come your way.
If you have started out as a doctor more than a decade ago, chances are that Google behaviour never really mattered in the early days of your career. Now it does. In this article, we help you keep an eye on how patients search for medical information and how you can use this to build a contemporary private practice.
communication expertise for doctors Communication expertise for doctors: a must-have! Find out why some doctors in private practice turn their clinic into a strong brand.
If you have the feeling you did not need a brand story to be a successful specialist or surgeon ten years ago…then why is it important now? A brand story matters because it is one of the key answers to a new reality. One where patients have devices in their pockets to check you out, compare and make a free choice. Based on emotions.
Why would you podcast as a doctor? What are the benefits? What are the tools you need and what could be the strategy behind it? Lots of open questions. Let’s go and find some answers.
Referral pathways from general practitioners to specialist doctors have changed. There is a new actor and it’s the one that also interrupts dinner conversations, social interaction on a train, or coffee with a friend: the smartphone.
With new digital tools emerging faster than miracle drugs, what is the best way to communicate as a doctor? Twitter? Facebook? LinkedIn? A blog? Let’s take a step back and build our how-to guide about online communication as a doctor in this digital era.
Spoiler alert: The secret to exit strategies for doctors is simple. You pretend you are already preparing even if you are not.
If you nurture a firm ambition to build authority and become a key opinion leader as a specialist doctor, take a look at the common traits we found in the profiles of some of our leading customers.
Leading doctors keep assessing their practice with a 360-degree view. Is your online reputation in line with your reputation in your local community? Do you look at the vital stats of your private practice as a business? Let’s go over the ingredients of an effective website assessment for doctors.
If you look at 10 websites by doctors in private practice, you’ll probably find 8 without a blog and at least half of them will have abandoned their medical blog habits at some point. Let’s go over the big missing element in most medical blog projects: a strategy!
Surgical web pages are critical for the patient and for you as a doctor in private practice. They are a communication channel before a patient chooses you and throughout the patient journey. In this article, we cover the biggest strategic mistakes and reasons why you deserve the best for your medical website.
As you set up a private practice, do you consider yourself an entrepreneur? A businessperson? Or are you mainly a doctor who chooses a different setup beyond work in the public sector? Let’s unpack what it means to put your business hat on and remain ethical and compliant.
It sounds crazy but this is not a hoax! In this article, I will show you the most important business best practices for your clinic. The one that will allow you to double your turnover or radically transform the business performance of your private practice.
If you are an entrepreneurial doctor developing a practice, you are always looking into smarter ways to do things. If practice growth is on your radar, take a moment to zoom in on the benefits of a contemporary digital newsletter.
In this article, we discuss how you write for your patients. Copy on your website, LinkedIn articles and posts, and other platforms. How do you get information across, avoiding overwhelm and with a clear focus on conversions?
We can put our heads in the sand. Or we can face the music. Doctors who state that GP referrals are the be-all and end-all to building a private practice may see their clinic falling behind in terms of performance. That’s why we have to talk about the disruption that is happening right now.
Any doctor in private practice will look into medical search engine optimisation at some stage. Before you dismiss it or delegate it to a temporary admin team member, read this article about the missed opportunity when a private practice is not ranking well in Google search.
Have you noticed that your competitor seems to have better staff? Do you witness more-than-ideal staff turnover in your own practice? Time to sit down and go over these essentials of employer branding. Chances are your employer branding and your recruitment systems are a mismatch.
Why would you need a content library as a doctor? In this article, I will unpack the success habit used by leading surgeons, specialists and allied health professionals to make content work. Why? Because your online content is a system that generates leads…or it isn’t. You choose.
If you can honestly state that you always care about how your patients are feeling…you may not need this article. If you have been looking for ways to give your practice that extra human touch and make it the preferred patient choice…this article will change your life!
Some things are not what they look like. We’re not talking about the core of your work in medicine here. Sometimes what is presented to you as ‘the tech stuff’, IT or information technology, does not belong there. In this article, we will treat one of the big pitfalls in IT for doctors.
Did you know that your online content can help you create the right work-life balance as a doctor? In this article, we explore the power of patient prequalification using digital marketing, to create a healthy level of work-life balance as a doctor in private practice.
When running a private practice, you may be confronted with an important strategic choice: to stay solo or to start a group practice. In this article, we look at the choice from a marketing and business perspective.
Video marketing has become a buzzword, but what is video marketing in the context of a private practice? In this article, we unpack five different types of medical video marketing strategies. You can apply these best practices if you want to attract more patients or build your online leadership profile.
When a surgeon or specialist was discussing the performance of a private practice, the story always seemed to focus on GP referrals. Until recently. The data collected by Digital Practice across all specialties in the Australian private health market is clear: content marketing, creating a direct connection between the specialist and the patient, is here to stay. Let’s go over the mechanics so you can apply them to your private practice.
Many doctors have a solid opinion about marketing. It will come as no surprise because so many marketing offers are pushed in front of you and often contain high levels of promise. In this article, we offer an in-depth behind-the-scenes overview of what you should know about digital marketing as a surgeon or specialist in private practice.
If you are in the US, your practice might have an ad on local TV stating that you are the best, offering discounts on surgical procedures. If you are in Australia, you may have been very conservative even thinking about promoting your practice. Wherever you are, this article gives you a pretty powerful framework to market yourself as a doctor…with integrity.
If you have never thought of yourself as a brand, keep reading. This article will be life-changing. If you are constantly thinking of your private practice as a brand, keep reading. This article will give your personal branding strategy a solid boost based on live market data.
Why is this relevant for medical marketing? Medical websites – so it turns out when we look at our research data – are as much about the human being who will perform the treatment, as they are about symptoms, surgeries and recovery.
There is a lot you can do internally to amplify the impact of your online marketing. In this article, we talk about the research you can do in regards to your patients’ information needs. With that intel, you can make your online presence stand out and drive more patients to your practice.
In this article, you will discover why so many marketing plans feel like templated off-the-shelf plans. You will find out why even the most complex scientific topics need a creative approach to digital marketing. And I will share the top creative-medical-marketing secrets in a nutshell.
We all know about patient-driven care. But in recent years, we see the emergence of patient-driven content marketing. In a nutshell, it means that, as a doctor, you publish content based on data and research. Not about your niche, but research about what patients google for.
You have a website as a doctor and you wonder why it’s not delivering daily new patient leads? One of the things to inspect is its responsiveness. Non-responsive medical websites make you lose patients instead of attracting new leads.
As the voice of a specialty area, a College or Society, you have an important role to play. To your members, to your industry stakeholders, to the community. In this overview, we look at the ultimate how-to when it comes to building websites for societies and medical organisations.
It’s easy to lose sight of innovation in the digital and online marketing space as a doctor. You offer the most innovative treatment pathways, and yet, your online presence may suggest you still live in 1999. Let’s go over the action steps to modernise your clinic with an updated online presence and marketing strategy.
Google loves content and looks at it as a combination of web pages. On healthcare websites the big question is often about the size of your ideal website. If your goal is to have a clean professional profile, a one-pager website might do. If you want visibility for several treatments, stay with us for this article about the number of medical web pages you need for Google visibility.
Chances are you will hear from TikTok outside the context of your medical practice. You would hear about it on the news or your kids may tell you about it. Today, we examine if there is such a thing as TikTok for doctors. Spoiler alert: there is, because some early adaptors are already using it to drive traffic to their practice.
What difference does my website make? It could be your rhetorical question and it’s one I often hear in business workshops for doctors. Time to unpack the data behind specific case studies, from bariatric surgery and gastroenterology to psychology, from women’s health to orthopaedic surgery.
In TED talks and leadership workshops, you hear about creating a company culture and as a surgeon or doctor in private practice, you wonder how that applies to your small business. Here’s a simple checklist to work on your business values in the medical field, either as a practice owner or a practice manager.
This area is for the Digital Practice team to add a brief description of the page content. We will write it once we have the full page content available. It tells the visitor what the page is about.
Keeping your patients informed about health and safety measures at your practice is common sense. In this article, I will share two simple tips to avoid confusion and annoyance in your waiting room.
In short: Most doctors should never have to spend money on advertising, because there is a smarter way to develop your private practice.
Medical email marketing is worth your attention, as a potential business development tactic. It will always work best when part of a strategy, and…
With many experts talking about ‘content marketing’, your time-poor calendar often makes it hard to sit down and create content for your online presence, website or social media channels.
Some doctors run a private practice that has this mysterious touch. Their reputation seems to be amplified by the way they set up their clinic. Let’s look at the small and big choices behind this uniqueness …
Discover how smart content strategies also drive traffic from specific prequalified audiences to your practice, on platforms that facilitate the use of hashtags
Business development for surgeons is often a counterintuitive space. It’s like explaining maths to a creative person and at first sight, business and marketing skills appear to be rather incompatible with the scientific, medical and surgical work you do.
We thought it was worth skimming through the foundations of marketing and advertising, to understand what could be the ideal marketing mix in healthcare, to promote your private practice.
In this article, we explain how to assess your digital performance as you operate a private health practice.
If you have been ignoring the whole Google space and run your practice on GP referrals only, read this article until the end so you know why other specialists might attract more patients.
This article is a great starting point to bring your practice team up to speed with the core tactics involved in attracting patient leads.
Let’s talk about the essential 5 steps you can take to develop a contemporary and successful private practice: brand creation, recruiting wisely, creating online visibility, generating more referrals and getting amazing reviews.
Just as you want to engage in a meaningful conversation with your patient, she starts showing you prints from articles she found on Google.
Your GPA score, your entire Medical School journey, your fellowships and your experience matter. Time to investigate what makes a good doctor narrative.
In this article, we focus on healthcare marketing for millennials and how your medical practice can adapt to the millennial generation.
For once, we don’t discuss the big question if you should be on social media as a doctor. If you have decided to use Facebook or Instagram, what can you do?
This area is for the Digital Practice team to add a brief description of the page content. We will write it once we have the full page content available. It tells the visitor what the page is about.
A doctor podcasting to other doctors or directly to the community and potential future patients is no longer a futuristic trend or a marketing hype.
If you wanted to grow beyond the boundaries of your practice, let’s look at some of the essential failproof business ideas for doctors with a solid dose of ambition.
The buzzwords are exhausting. Social media, ads, chatboxes, TikTok, funnels…We often have these beautiful aha-moments in medical marketing workshops when we bring it all back to the basics.
With digital marketing for doctors, there is a bizarre paradox. Here you are, one of the smarter people on this planet with an amazing set of academic and medical knowledge.
It makes sense to keep an eye on your reviews as a doctor. Hysterical reactions hardly ever lead to good outcomes so let’s look at the most rational way to assess the impact of doctor rating websites on your private practice.
Career planning for doctors in private practice needs vision. Let’s go over three powerful failproof elements of a strong vision for your practice or clinic.
How does Google rank your private practice, compared to other specialist doctors in your area?
There is something about SEO reports. Most doctors I know never read them. Do you?
This article is for you as a private practice owner or manager, with a focus on more ROI for your medical advertising or marketing.
If the disruptions in our health system are causing cancellations in elective surgery…you can choose to put your business hat on.
At Digital Practice, we help you with numbers at the front end of the pipeline, driving more patients. But what does a strong private practice need at the other end, when you look at the numbers with your accountant?
Making patients choose your practice is obviously one of your business goals. How does this happen in the online space?
Subscribe now for our 1st March webinar if you have been looking to remove negative reviews on Google.
