About Us

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As an Obstetrician, Gynaecologist or Fertility Specialist, your online presence can help you grow your practice. So why work with an agency that was founded by 2 qualified journalists? We source, collect and package information, so it helps you shift the awareness of your patients and referring GPs.  And we combine this strategic work with premium creative agency services, all under one roof.

About Us

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As an Obstetrician, Gynaecologist or Fertility Specialist, your online presence can help you grow your practice. So why work with an agency that was founded by 2 qualified journalists? We source, collect and package information, so it helps you shift the awareness of your patients and referring GPs.  And we combine this strategic work with premium creative agency services, all under one roof.

Kris Borgraeve

"I am fascinated by the exponential growth of our online
media consumption. And I believe that patients, on a
fertility journey, are extremely receptive to reliable
media content. So it's a pleasure to help patients 
understand their specialist. And to help specialists
build succesful practices."

Els Van de Veire

"You could say that I loved the internet before it was created. 
A place to use my journalism and publishing skills, my passion 
for effective story-telling as well as creativity and working with
business communication. The focus on ob-gyn and fertility
content helps me create powerful strategies for this niche."

Content & Media 

Kris Borgraeve & Els Van de Veire founded Digital Practice to apply their journalism and media skills in healthcare. After having built successful online content agencies in Brussels and Perth, they decided to launch Digital Practice.co, 

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Kris Borgraeve holds a Masters Degree in Audiovisual Arts and is a qualified Director for Radio and Television. Between 1994 and 2005, Kris mainly worked as a TV journalist and a radio presenter for national media in Belgium. As a corporate documentary producer, Kris interviewed specialist doctors in various specialties and launched a media agency in Australia right after his migration in 2010. Building on his earlier work as a Radio/TV host in Belgium, Kris hosts "The G's Pod", a podcast for Fertility Specialists and Gynaecologists on Spotify and iTunes.

  • Strategy

    Digital Advice – Business Strategy

  • Brand

    Brand Messages – Tone of Voice

  • Journalism

    Strategic content planning – Editorial consultancy

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When Els Van de Veire started as the Co-Founder and Creative Director of the business from the then-head-office in Brussels, in 2005, her focus was the strategic use of video and digital content at Medical Conferences around the world. Cardiology, haematology and nephrology content. After moving to Australia in 2010, she started helping Australian customers with her wide range of editorial skillsets. Prior to this role, between 1999 and 2005, Els worked as a Chief Editor for national radio and TV news for national media in Brussels, after finishing a Bachelor's Degree in Communication in Belgium, and a Post-Graduate Degree in Journalism in The Netherlands.

  • Keyword Research

    Editorial research – Patient Search Behaviour – SEO

  • Creative

    Visual & Creative Direction

  • Journalism

    Strategic content planning – Editorial consultancy

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Kris helps doctors create a strategic direction for their online marketing, building on his extensive experience in communication, media and digital. Kris is also a public speaker and a marketing consultant.

Kris Borgraeve, Co-Founder,  Digital Adviser

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With a trained eye for visual communication and a degree in journalism, Els blends two passions of hers so they help you communicate with great design and effective content.

Els Van de Veire, Co-Founder, Creative Director

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Carlo is our UX|Web designer and developer, building on many years of experience setting up website back-ends and improving website functionality. When he is not developing, he works as a tutor & an international consultant.

Carlo van der Pluijm, UX/Web Developer and Digital Patient Experience Consultant

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Stephen is our lead web designer and graphic designer. It's quite common for clients to fall in love with their brand when the first designs are presented. Stephen's amazing talent and project management skills have been making a big difference for our clients since the day we started.

Stephen Andelo, Graphic & Web Designer

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Kris helps doctors create a strategic direction for their online marketing, building on his extensive experience in communication, media and digital. Kris is also a public speaker and a marketing consultant.

Kris Borgraeve, Co-Founder,  Digital Adviser

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With a trained eye for visual communication and a degree in journalism, Els blends two passions of hers so they help you communicate with great design and effective content.

Els Van de Veire, Co-Founder, Creative Director

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Carlo is our UX|Web designer and developer, building on many years of experience setting up website back-ends and improving website functionality. When he is not developing, he works as a tutor & an international consultant.

Carlo van der Pluijm, UX/Web Developer and Digital Patient Experience Consultant

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Stephen is our lead web designer and graphic designer. It's quite common for clients to fall in love with their brand when the first designs are presented. Stephen's amazing talent and project management skills have been making a big difference for our clients since the day we started.

Stephen Andelo, Graphic & Web Designer

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Get in touch