How to build a unique brand?
Uniqueness, authenticity, and approachability are buzzwords. They often don’t belong in the doctor’s vocabulary or at least were not part of your training. Let’s get that fixed.
marketing agencies for doctors
Ideas to build a unique brand as a doctor
March 3, 2023
Why uniqueness is a new currency
uniqueness in medical
"The need for uniqueness is bigger than ever because patients have access to a tool to check you out. To compare you to your competitors. To read up on what other people say. All of that needs an answer, and clear unique communication is one of those answers."
In one of the medical workshops I run, I showed an image of a senior surgeon who wears a yellow suit.
The conversation with workshop participants gets revitalised because we are all paying attention. Is this really a doctor? Why would he wear yellow? Once we calm down and I explain that this is just a stock photo, we focus on why it is best to work a little harder, and to create a uniqueness that does not depend on a gadget or a distracting choice of garments and colours.
What makes you stand out?
standing out as a doctor
5 reasons to love the word ‘brand’
The actual work of building a brand
building a brand
You are always the starting point
unique marketing ideas
Try it out today
A unique brand starts with a unique approach to medical marketing. We don’t send a salesperson. You can book a free 1:1 Strategy Session with me here and we will talk about the ambitions of your private practice, and the various ways to realise them.