online profiles for doctors
Online profiles for doctors: five super tips
Online profiles for doctors have only become relevant in the last decade and it makes perfect sense that many private practice owners are still figuring out what works best. In this article, we have summarised our five super tips to make your online profile work for you.
online profiles for doctors
Online profiles for doctors in private practice
November 12, 2022
Tip #1 Become super aware of your profile as an asset
marketing assets in healthcare
"When our health is concerned, we do what we do for so many other things. We grab our phones and we do our research. Research is the layman’s word for typing things into Google and that is a unique opportunity to shine with an online profile that is visible and compelling."
It’s easy to read over these lines and believe you have built just that by adding some content to your DIY website or ordering a website developer’s services a few years back. Before we dig deeper into the requirements for these marketing assets in healthcare, let’s look at some examples of online profiles in action.
Tip #2 Identify your natural resistance to digital marketing
resistance to marketing
"You can see that the generation under 40 - fellow surgeons or new allied healthcare professionals - do not feel this resistance to marketing. If you are between 40 and 60, it is important to identify any resistance you may feel toward digital marketing and look at the competition that is gradually introducing new online habits in your niche."
Let’s take one step closer to – well – the elephant in the room.
What is this resistance by surgeons and doctors to marketing based on?
Focus: Your focus has been elsewhere, maybe even for a few decades. That is perfectly normal. I totally missed out on soccer, Australian football, rugby, cricket and most other competitive sports on TV because I started out as a radio journalist and specialised in communication, not in sports.
Technophobia: If you hear yourself saying that you are not that technical, think about the tremendous advantage you have in your niche, knowing how to perform surgery on the human body where I would need to read the instruction booklet in my first-aid kit if anything were to happen. Most doctors have the brain capacity to catch up with a few things about Google, SEO, website development and social media tools.
Time: In a time-poor environment, you will want to make sure that your online profile becomes a self-sustaining engine, one that does not need your daily attention. Bear with me. That’s what good online profiles for doctors are doing: they work for you in the background while you are doing more important things!
Tip #3 Focus on the low-hanging fruit first
online visibility as a doctor
"Patients who have just started experiencing symptoms do a lot of Googling. Next, they may have spoken to a GP and started searching for different terms. As soon as they have spoken to a specialist or attended a consultation, their medical vocabulary has increased and their next Google searches will be defining when they are choosing a surgeon or a specialist."
Can you see that this becomes a far more sophisticated exercise than asking a junior web developer to throw in a bunch of keywords?
Focusing on the low-hanging fruit means building online visibility as a doctor, for the most common list of search terms that patients type into Google.
If you are interested to hear about our Australian Patient Search Behaviour Program, book a free 1:1 Strategy Session to explore how we can use this data to co-produce better marketing content for your website or to build your new online profile based on the latest live market data for your capital city or area.
Tip #4 The mini-guide to positioning yourself as a doctor
"Patients are human beings and beyond the obvious checks that relate to your qualifications and experience, their intuition is at play too. Your capacity to build rapport through your online profile is a key element of your private practice growth."
Tip #5 The salt-and-pepper tactics for medical marketing
tactics for medical marketing
Need help with your profile?
reputation and profile management
Online profiles for doctors have become a new type of asset for anyone in private practice. Reputation and profile management for doctors is at the core of everything we do here at Digital Practice. If you are ready to leverage the power of your online presence, book a free 1:1 Strategy Session with me to discuss the goals for your private practice.