get more buy-in from your team
3 ways to get more buy-in from your team
As a doctor, you are wearing multiple hats. The expert, the specialist, the surgeon. The business owner perhaps, if you are running a private practice. Today, we focus on ways to get more buy-in from your team when it comes to building a strong practice and a brand.
more buy-in from your team
3 Ways to get more buy-in from your team as a doctor
December 20, 2022
#1 Make your team part of the bigger picture
"Yet, brand awareness is happening, whether you are making an effort to influence it or not. Your team is a key aspect of how patients and referrers perceive your clinic as a brand."
Many doctors see the structure of their practice as a vehicle for their work in the private sector, and their team as support workers who…support them in achieving wealth, success, good clinical outcomes, or status.
Leading doctors build a culture around their core work in theatre and in the consultation room. They recruit people who resonate with the purpose and mission of the practice and check in with their team on how the company values are being applied on a daily basis.
Making your team a part of your brand is not easy. But once you try it, your clinic, your practice and your work with patients shift into a higher gear and become something new.
How this applies to your digital marketing: Quite often, building a storyline together and making it clear to your referrers and patients why you do what you do, is a game-changer. It really shifts your online conversations when you start building a clear story together as a team. Not just adding profile pictures and individual profiles to your About section, but using story-telling techniques to speak with one voice, when the patient lands on your website.
#2 Be clear to your team about their role
finding healthcare staff
#3 Get more buy-in for the brand story
"A brand story is not something you create once and then put on your website to forget about. It’s a compass for your day-to-day work as a surgeon, doctor, nurse, practice manager or allied health professional."
How do you create more buy-in for the story of your practice? We noticed that it starts with the little things. The specialists we help and who manage to build an amazing brand story, are human beings in the first place, before being amazing surgeons, successful academics or business owners. The authenticity you attach to your efforts will resonate if your team truly believes you deserve the success you are aiming to achieve.
In other words, spending time on your brand story has a double benefit:
- Your referrers and potential future patients get to know you as they to over your profile
- Your team now has a clear visualisation and representation of what their practice stands for – their daily compass provides clarity about the goals and objectives of the business.
The simple question to focus on: Why would patients want to be here, not in another specialist’s consultation room?
The pitfall of ‘empty brands’ and how to avoid it
"Leading surgeons and specialists in private practice have understood that spending time on the story behind their brand, the content that makes them visible and helps them attract more referrals, is an investment in the future of their practice. They don’t see it as a burden or a waste of time because it creates a foundation that will work for them in years to come."
The other pitfall: Delegating your marketing decisions
medical marketing mistakes
Let’s talk about your brand and your team
marketing your team
Marketing your team and the individual members of your team as a healthcare practice is a balance exercise. It requires a custom approach, based on your business goals, your specialty and your local market. If you want to create a clear roadmap for your business development as a doctor in private practice, why not book a free 1:1 Strategy Session via Zoom with me to discuss in more detail?