Great healthcare websites
12 great healthcare websites with awe-inspiring designs
12 great healthcare websites with awe-inspiring designs
Els Van de Veire
September 6, 2022
Take a look at these awe-inspiring examples
Great healthcare websites and ideas
1. Dr Alex Koefman, neurosurgeon Brisbane
Dr Alex Koefman’s website is eye-catching, to say the least. As a matter of fact, this neurosurgeon’s website doesn’t look like a doctor’s website at all. And that’s the power of this esthetically pleasing and classy medical web design example. It goes without saying that we are extremely pleased to showcase our latest portfolio strategy.
Why is this ‘medical web design’ next level? Well, pay attention to this:
- Fonts: beautiful use of thin and regular, classy fonts
- Animation: check the subtle animated web design elements. Refresh the homepage and check the logo in the top left corner
- Photography: never take photography for granted when you consider redesigning your website. Dr Koefman’s About images are simply stunning and professional
- Images: have you ever seen this type of imagery on a medical website? I don’t think so (just my two cents). Animated too. Aren’t they a game-changer in how doctors get information across? [Example Sciatica page: scroll down to the middle of the page]
- Black and white: classy simplicity, inspired by Apple. Do you agree? A simple white background and black fonts, contrasted with a limited number of bright pink elements
- Professional videography: these are not just piece-to-camera videos, they are next-level, well-scripted videos to encourage patients to read through or get in touch
- Educational content: the content on Dr Koefman’s website is phenomenal, but overall it is laid out in such a way that it doesn’t scare away patients who don’t like reading a lot, thanks to the FAQs
2. Dr Andrew Hadj, plastic surgeon Brisbane
Across my career in digital marketing, I have seen examples of plastic surgery marketing that makes me want to stay away from promoting cosmetic surgery altogether. Some websites openly breach the applicable advertising regulations, look cheap and only seem to focus on getting full theatre lists, no-matter-what.
If you are a plastic surgeon reading this, and you feel the same about some of your colleagues’ marketing techniques, you will not be disappointed when you check out the work we did for Dr Andrew Hadj, a plastic surgeon in Brisbane. Medically accurate, stylish images, a lovely colour palette, … In short, this website breathes class and style. With AHPRA-compliant content, we aim to attract men and women who believe cosmetic surgeons are not cowboys.
Why is this a great example of plastic surgery marketing?
- AHPRA-compliant: No information or images that might mislead the patient.
- Animations: Check the subtle animated hexagon image in the background
- Photography: Beautiful and stylish ‘About’ images are used across the website. The surgeon is shown as an approachable person.
- Educational content: The key component to rank well in the search engines is quality content.
- Blog section: Magazine-style blog articles that are updated every month.
- SEO strategy: Getting full theatre lists can be achieved in many different ways. Adding monthly content updates, we build a sustainable SEO strategy that continuously nurtures practice growth.
3. Melbourne Mothers, obstetrician-gynaecologist Melbourne
Melbourne Mothers’ medical website not just looks eye-popping, it delivers well on the content marketing side of things too.
What we love about this medical website design:
- Colour scheme: soft colours (white, light grey and salmon backgrounds colours)
- Fonts: dark purple title font, contrasting beautifully with the background colours
- Animations: subtle animated elements. Have you discovered the animated blobs?
- Table of contents: check the ‘on this page’ section and discover how it moves whilst your scroll down
- Call-to-action: every page has 5 built-in contact options above the fold. Let’s unpack this statement: without having to scroll on a desktop computer, patients have 5 different contact opportunities on each content page
The Melbourne Mothers website was nominated for the Australian Web Awards 2022. The Australian Web Industry Association champions technical excellence across all digital disciplines in the web industry and it has been a great honour to be one the five finalists in the Health category.
4. JOGG, Joondalup Obstetrics & Gynaecology Group
Here’s another example of a great OB-GYN marketing campaign.
In this day and age women are busier than ever. They are juggling careers and families, and other responsibilities. The need for convenience has changed the way obstetricians-gynaecologists connect with prospective patients.
This is what JOGG is all about: this modern private practice offers remote foetal monitoring services, telehealth appointments and after hours and weekend services. These points of difference are highlighted on the homepage and every other content page.
This medical website also has a strong “Insta” feel. Its design attracts the younger generations without scaring away the older audience.
Do you like what you see? Don’t hesitate to get in touch.
5. Dr Mark Hurworth, orthopaedic surgeon Perth
Dr Mark Hurworth is an orthopaedic surgeon in Perth, involved in groundbreaking research. He’s also big on the topic of ‘not operating’ or avoiding orthopaedic surgery and recovery after surgery. The homepage reflects all of that and more.
We love the submenu on the homepage where patients can choose between hip, knee or shoulder surgeries, and depending on their choice they get to see a range of conditions.
The colours are soft but not cheesy. The images are well chosen. The site is easy to navigate. Mark Hurworth’s website is another beautiful example of how medical web design and medical content marketing go hand in hand.
6. Advance Surgical, bariatric surgeons Perth
The first thing that strikes you as a visitor (a patient who may look into surgery), is how positive this healthcare website design is. It uses attractive images of the surgeon on the hospital ward, blended with before-and-after images from real patients. The design excels at lead generation through a unique funnel strategy. The profile is made up of educational, optimised and keyword-rich content. In addition, it offers transparent information on fees and costs. Spot the way the menu is always available, and how it reappears when you start scrolling up again. Those design techniques enhance the user experience and support the conversion power of your healthcare website.
This website is also SEO-optimised. Almost every keyword that we marked as important is in Google’s Top 3 ranking position. A built-in web funnel keeps feeding this bariatric surgery clinic with fresh leads.
Does this sound like music to your ears? Get in touch to learn more about our medical marketing strategies.
7. Dr Diane Hastrich, breast surgeon Perth
When you are confronted with breast cancer, one of your main concerns is to understand your condition. A second expectation is obviously trust. This website for breast surgeon Dr Diana Hastrich contributes to both. It clarifies the diagnostic assessment process and it provides realistic information on what patients can expect from their surgery. Writing with the patient in mind not only gives a better service: it also helps patients stay on your website and choose you. The beautiful images of the surgeon, and the use of credible patient pictures, are two other success components that turn this website into a powerful medical marketing tool.
8. Dr Weranja, urologist Melbourne
Whether you have a kidney, prostate or bladder condition, you will find tons of information on this beautiful medical urology website. Urologist and uro-oncologic surgeon Dr Weranja prides himself in offering educational content to his patients. The design uses tabs to keep some of the information hidden until patients open the tab: a smart way to show Google that it is all there, whilst keeping it palatable and neat for the user. This healthcare website deserves to be called awe-inspiring because of its comprehensive content strategy and thanks to the beautiful colour scheme, fonts and imagery.
9. TeenTime Bariatrics, bariatric surgery Perth
What a classy look! This educational portal about teenage obesity and bariatric surgery for teens is simply stunning. With a beautiful colour scheme, a clever logo, beautiful fonts and educational content, this healthcare website aims to inform parents and teenagers about childhood obesity. The navigation is logical and it is easy to contact the practice from any page.
10. The Royal Adelaide Hospital
The Royal Adelaide Hospital website is not your typical hospital website. The content structure is user-friendly. This means it’s easy to navigate and not overwhelming. The colour scheme is beautiful and sophisticated. RAH simply shows that hospital websites don’t have to be boring or look like any other hospital website.
11. Complete Implant & Sedation Dentistry
Complete Implant & Sedation Dentistry is a Perth-based dental implant practice, known for its outstanding surgical experience. To match the clinic’s reputation, we developed a website with a clear, contemporary design. Bright – white – and a touch of gold.
12. Dr Brian Ang, eye surgeon Melbourne
Dr Brian Ang is one of Melbourne’s leading eye surgeons specialised in cataract surgery and glaucoma treatment. With clever use of sliders, Dr Ang shows members of the public how these diseases impact your vision. Take a look at the impactful welcome section of the homepage – a simple animation starting with blurred vision, and transitioning to a pixel-sharp image. Dr Brian Ang’s website focuses on helping patients understand their options. This content marketing strategy is a win-win, as high-quality educational content helps Dr Ang to rank higher in the search engines.
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This article was updated on 6 September 2022 by Els Van de Veire. Originally posted on 30 October 2021.