Video
Why would I need a brand story as a doctor?
If you have the feeling you did not need a brand story to be a successful specialist or surgeon ten years ago…then why is it important now? A brand story matters because it is one of the key answers to a new reality. One where patients have devices in their pockets to check you out, compare and make a free choice. Based on emotions.
Kris Borgraeve
September 12, 2022
